Formula E
Julius Baer extends with Formula E
Formula E founding partner Julius Baer has extended its sponsorship of the electric racing car series until the end of 2026
ROKiT Venturi Racing appoints Turnstile agency in wake of Maserati link-up
Formula E’s ROKiT Venturi Racing has appointed the Turnstile agency to assess the value of its intellectual property rights following the multi-year agreement between the racing team and sports car br…
Envision Racing to highlight climate change through Time sponsorship
Formula E racing team Envision Racing has signed up global publication Time to its sponsorship portfolio.
The deal will focus on highlighting the issue of climate change to global audiences
‘Greener Bar’ wins plaudits as Heineken looks to widen sustainable event footprint
Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in Engla…
Nissan e.dams extends with Shell ahead of new Formula E season
French Formula E team Nissan e.dams has extended its sponsorship contract with oil and gas multinational Shell in a three-year renewal that builds on an association which first began in 2018
Formula E looking to upscale but media rights monetisation still not a priority
Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
C.P. Company takes technical supplier role at Envision Virgin Racing
Italian apparel brand C.P. Company has struck a licensing and sponsorship agreement with Envision Virgin Racing from Season 8 of the Formula E World Championship
BMW i signs Berlin ePrix title sponsorship
BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
Formula E’s DS Techeetah paid by trading profits in eToro sponsorship
Formula E team DS Techeetah has signed an innovative sponsorship agreement with global investment platform eToro
Formula E not ruling out Tesla joining in future
There is a technical reason that electric car maker Tesla does not currently participate in Formula E which could change in the not-too-distant future, the electric motor racing series’ chief executive J…
Venturi Formula E team to ensure value for title sponsor ROKiT in disrupted season
ROKiT Venturi Formula E team principal Susie Wolff will hold discussions with Jonathan Kendrick, co-founder of title sponsor ROKiT, on any return of value due to the brand given the disrupted Formula E…
Formula E sponsor Hugo Boss calls for discount as Covid-19 hits hospitality asset
Fashion brand Hugo Boss has held talks to reduce its Formula E rights fee by 50 per cent this season, primarily because of the effects of the Covid-19 pandemic on its key corporate hospitality inventory,…
Title sponsor ABB provides charging technology for Gen3 Formula E cars
Technology firm ABB has widened its sponsorship of the Formula E electric racing series to include the provision of the charging technology for the third generation of cars in the series
Formula E agrees partnership with Chinese video platform Kuaishou
Formula E and Tencent-backed Chinese short video platform Kuaishou have announced the launch of a 'strategic alliance'
Founding partner BMW i extends with Formula E Championship
Electric car brand BMW i has extended it official vehicle partner deal with the Formula E Championship.
The deal, likely to be an uplift on the €6m ($6.5
Hugo Boss extends with Formula E for three more years
Motor racing series Formula E has extended with long-term sponsor, luxury clothing and apparel brand Hugo Boss
Teijin Group takes major position in Envision Virgin Racing portfolio
Japanese technology company Teijin Group has agreed a multi-year sponsorship with Formula E team Envision Virgin Racing which will support the team’s participation in the all-electric racing car series.