Formula E
C.P. Company takes technical supplier role at Envision Virgin Racing
Italian apparel brand C.P. Company has struck a licensing and sponsorship agreement with Envision Virgin Racing from Season 8 of the Formula E World Championship
BMW i signs Berlin ePrix title sponsorship
BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
Formula E’s DS Techeetah paid by trading profits in eToro sponsorship
Formula E team DS Techeetah has signed an innovative sponsorship agreement with global investment platform eToro
Formula E not ruling out Tesla joining in future
There is a technical reason that electric car maker Tesla does not currently participate in Formula E which could change in the not-too-distant future, the electric motor racing series’ chief executive J…
Venturi Formula E team to ensure value for title sponsor ROKiT in disrupted season
ROKiT Venturi Formula E team principal Susie Wolff will hold discussions with Jonathan Kendrick, co-founder of title sponsor ROKiT, on any return of value due to the brand given the disrupted Formula E…
Formula E sponsor Hugo Boss calls for discount as Covid-19 hits hospitality asset
Fashion brand Hugo Boss has held talks to reduce its Formula E rights fee by 50 per cent this season, primarily because of the effects of the Covid-19 pandemic on its key corporate hospitality inventory,…
Title sponsor ABB provides charging technology for Gen3 Formula E cars
Technology firm ABB has widened its sponsorship of the Formula E electric racing series to include the provision of the charging technology for the third generation of cars in the series
Formula E agrees partnership with Chinese video platform Kuaishou
Formula E and Tencent-backed Chinese short video platform Kuaishou have announced the launch of a 'strategic alliance'
Founding partner BMW i extends with Formula E Championship
Electric car brand BMW i has extended it official vehicle partner deal with the Formula E Championship.
The deal, likely to be an uplift on the €6m ($6.5
Hugo Boss extends with Formula E for three more years
Motor racing series Formula E has extended with long-term sponsor, luxury clothing and apparel brand Hugo Boss
Teijin Group takes major position in Envision Virgin Racing portfolio
Japanese technology company Teijin Group has agreed a multi-year sponsorship with Formula E team Envision Virgin Racing which will support the team’s participation in the all-electric racing car series.
ABB adds to series title rights with Porsche Formula E team deal
Industrial technology brand ABB has become a top-tier sponsor of the TAG Heuer Porsche Formula E Team with immediate effect.
Porsche Motorsport is in its inaugural year of racing in the Formula E Championship
FREE | Sponsorship deals in Motorsport, 2019
Formula One deals make up nine of the top ten deals by value per season across Formula One, Formula E and MotoGP
Data Snapshot: Motorsport 2019
The top central and team title deals across Formula One, Formula E and MotoGP.
Formula E buoyed by Julius Baer and Saudia sponsorship renewals
Swiss private banking group Julius Baer has agreed a two-season extension to its global sponsorship of Formula E, while the electric racing series has retained Saudi Arabian Airlines (Saudia) as title…
ROKiT enters Formula E with Venturi Racing
The ROK Group has furthered its presence in motorsport, with its ROKiT telco brand agreeing a three-year title sponsorship deal with Formula E team Venturi Racing
Hugo Boss recommits to sailing flagship, splits sponsorship budget
Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.