Formula E

Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.

Formula 1 will generate $445m in central sponsorship income this year, according to SportBusiness Sponsorship's 2023 Motorsport Data Snapshot. The data report also looks at the commercial landscape in MotoGP and Formula E.

Formula E founding partner Julius Baer has extended its sponsorship of the electric racing car series until the end of 2026

Formula E’s ROKiT Venturi Racing has appointed the Turnstile agency to assess the value of its intellectual property rights following the multi-year agreement between the racing team and sports car br…

Formula E racing team Envision Racing has signed up global publication Time to its sponsorship portfolio. The deal will focus on highlighting the issue of climate change to global audiences

Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in Engla…

French Formula E team Nissan e.dams has extended its sponsorship contract with oil and gas multinational Shell in a three-year renewal that builds on an association which first began in 2018

Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…

Italian apparel brand C.P. Company has struck a licensing and sponsorship agreement with Envision Virgin Racing from Season 8 of the Formula E World Championship

BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix

Formula E team DS Techeetah has signed an innovative sponsorship agreement with global investment platform eToro

There is a technical reason that electric car maker Tesla does not currently participate in Formula E which could change in the not-too-distant future, the electric motor racing series’ chief executive J…

ROKiT Venturi Formula E team principal Susie Wolff will hold discussions with Jonathan Kendrick, co-founder of title sponsor ROKiT, on any return of value due to the brand given the disrupted Formula E…

Fashion brand Hugo Boss has held talks to reduce its Formula E rights fee by 50 per cent this season, primarily because of the effects of the Covid-19 pandemic on its key corporate hospitality inventory,…

Technology firm ABB has widened its sponsorship of the Formula E electric racing series to include the provision of the charging technology for the third generation of cars in the series

Formula E and Tencent-backed Chinese short video platform Kuaishou have announced the launch of a 'strategic alliance'

Electric car brand BMW i has extended it official vehicle partner deal with the Formula E Championship. The deal, likely to be an uplift on the €6m ($6.5

Motor racing series Formula E has extended with long-term sponsor, luxury clothing and apparel brand Hugo Boss