Formula E

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Motorsport
Drinks - Beer

Heineken has invested significantly in a five-year Official Partner deal with Formula E, targeting the sport's growing fan base among millennial and Gen-Z consumers
Motorsport
Information Technology

Swiss technology company ABB will pay nine-figures in dollars for title sponsorship rights to the FIA Formula E Championship over the deal's duration.

Motorsport

Find out how the range of deal values between Formula 1 and Formula E compares and whether the gap is narrowing in this SportBusiness Sponsorship data report.
Motorsport
Cars/Automotive

German luxury car brand BMW has upped its investment in the Formula E motor racing series to promote the BMW i range of hybrid and electric cars and claim a leadership position in the fast-growing e-mobility sector.

Motorsport
Cars/Automotive

German luxury car brand BMW has signed a multi-year extension to remain Official Vehicle Partner of the Formula E race series as it continues to press its claim as a leader in the electric mobility sector.

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Motorsport
Energy

Wind turbine company Vestas has become the Principal Partner of the Mercedes-Benz EQ Formula E Team in a long-term deal
Motorsport
Timing

Swiss watchmaker TAG Heuer has consolidated its position in electric motorsports as the title sponsor of the new Porsche Formula E team
Motorsport
Motorcycles

Formula E team Envision Virgin Racing has signed a multi-year sponsorship deal with motorcycle brand Harley-Davidson
Motorsport
Clothing - Non Sports

Italian shoe and clothing manufacturer Geox has agreed a title sponsorship deal for the country’s round of the Formula E electric racing series.

Features

Motorsport
Financial Services - Insurance

Allianz has add the Formula E Championship to its new portfolio of digital sports sponsorships, which includes Drone Racing League and Roborace, the world’s first driverless electric race series.

Motorsport

Consumer electronics company Panasonic’s existing retail supplier arrangement with carmaker Jaguar Land Rover proved key to its title sponsorship deal with the new Jaguar Formula E team.

Football
Couriers

This summer logistics company DHL renewed a second-tier deal with English Premier League champions Leicester City and added a second-tier agreement with German Bundesliga 2 football club Bochum as the company continues to benefit from its Partner Program, an online portal that supports regional teams when selecting and activating sponsorships.

Motorsport
Financial Services - Insurance

There will be no material change to UK insurance group Amlin’s five-year Formula E team title contract with Andretti Autosport team next season, despite the brand’s acquisition by Japanese insurer Mitsui Sumitomo Insurance (MSI) mid-way through the 2015-16 Formula E season.