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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Lions marks latest rugby move for Dove Men+Care
Unilever-owned male skincare brand Dove Men+Care has extended its presence in the rugby market by becoming a sponsor of the British & Irish Lions in a deal brokered by the CSM Sport & Entertainment agency
Openreach acquires shirt sleeve rights at Ulster Rugby
Broadband company Openreach has signed a four-year sponsorship deal with PRO14 club Ulster Rugby, starting this season
HBF takes naming rights to Perth stadium
Western Australian health insurer HBF has taken on naming rights to the Perth venue currently known as nib Stadium
Castore lands five-year Saracens deal in move into English rugby union
English rugby union club Saracens has finalised its kit supply deal with UK-based sportswear brand Castore