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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Land Rover adds Bath to rugby portfolio
English Premiership rugby union club Bath has entered into a partnership with British multi-purpose vehicle manufacturer Land Rover.
Saracens adds Shawbrook as sponsor across rugby and netball teams
English Premiership Rugby club Saracens has signed up specialist property and business finance bank Shawbrook as a sponsor
SARU adds Land Rover to partner portfolio
British multi-purpose vehicle manufacturer Land Rover has signed a partnership with the South African Rugby Union (SARU), the governing body of rugby union in the country.
World Rugby’s latest deal with Mastercard focuses on developing women’s rugby
World Rugby has built on its association with global payments specialist Mastercard with a new sponsorship deal focused on women’s rugby.