United Kingdom
Widnes Vikings stadium set to secure new naming rights partner
Stobart Stadium Halton, the home of English top tier rugby league club Widnes Vikings, is to be renamed under an initial three-year naming rights deal with Select Security Services.
Unilever lends support to British Athletics and Sainsbury’s Summer Series
Unilever has agreed a deal with British Athletics to become an advertising partner of this year’s Sainsbury’s Summer Series.
Sunderland enhances African ties with BFS Group deal
English Premier League side Sunderland has unveiled BFS Group as its new principal partner and shirt sponsor from the 2013-14 season.
Virgin Money takes centre stage in five-year transfer of London Marathon title rights
Virgin Money will pay £4m (€4.7m/$6.1m) per year over five years, 2013 to 2017, for the London Marathon title sponsorship rights, an uplift of 17.6 per cent on the previous £3.4m-per-year deal made by Virgin Enterprises in 2008.
Threadneedle banks World Triathlon Grand Final deal
Threadneedle Investments has agreed to a partnership with the 2013 World Triathlon Grand Final, which takes place in London in September.
Aviva converts Premiership extension
Premiership Rugby has agreed a three-year extension to Aviva’s title sponsorship of English rugby union’s top-tier league.
Virgin Media connects with Glasgow’s Commonwealth Games
Virgin Media has agreed a deal to become the fourth official partner of the Glasgow 2014 Commonwealth Games.
Longines gallops ahead with Ascot Racecourse
Longines has expanded its relationship with Ascot Racecourse by agreeing an initial five-year deal to become an official partner of the venue until at least 2017.
Jumeirah serves up Masters Tennis partnership
Luxury hotel group Jumeirah has agreed a three-year deal with the Masters Tennis event to become its official hotel partner.
Guinness joins forces with English and Welsh rugby unions
Guinness has agreed new partnerships with the Welsh Rugby Union and the English Rugby Football Union.
Kent’s historic home to change name under Shepherd Neame deal
Kent County Cricket Club has agreed a naming rights deal with Shepherd Neame to rebrand its home ground.
PGA Championship has clear vision with Oakley partnership
Oakley has agreed a deal to become the official supplier of eyewear at this year’s edition of the PGA Championship golf tournament.
SPL uncertainty hindering sponsor search – SFA chief
Scottish Football Association (SFA) chief executive Stewart Regan has said the uncertainty over the restructuring of the Scottish Premier League (SPL) is impacting on the attempt to attract a new title sponsor for the league.
Manchester United lands record Premier League broadcast payment
Manchester United has received a record broadcast payment of £60.8m for the 2012-13 Premier League season.
William Hill scores Scottish Cup extension
William Hill has agreed a deal with the Scottish Football Association (SFA) to continue its title sponsorship of the Scottish Cup club competition until 2016.
Continental drives away with St. George’s Park partnership
The FA has agreed a four-year deal for Continental Tyres to become an official supporting partner of the National Football Centre.
DHL delivers Lions tour naming rights
DHL has agreed a deal with the Australian Rugby Union (ARU) to become the naming rights partner for the upcoming British & Irish Lions tour to Australia.
Glasgow politician urges Masters Games bid
Scottish politician Bob Doris has encouraged his government to consider hosting the 2021 World Masters Games.