United Kingdom
County champion Durham secures Gray Nicolls deal
English county cricket club Durham has agreed a kit deal with cricket apparel and equipment manufacturer Gray Nicolls covering the next three domestic seasons.
Harlequins teams up with IG for Big Game fixture
English Premiership rugby union team Harlequins has confirmed financial services company IG as the principle sponsor for the latest instalment of its Big Game series at London’s Twickenham Stadium.
Blacks Solicitors back Wakefield Trinity Wildcats
Yorkshire-based law firm Blacks Solicitors LLP has agreed an enhanced sponsorship deal with English Super League rugby league club Wakefield Trinity Wildcats for the 2014 season.
IRB cashes in on English Rugby World Cup in 2015
The International Rugby Board more than doubled its income from logistics firm DHL in a sponsorship renewal last month.
Bartercard enhances Super League presence with Huddersfield Giants
English Super League rugby league team Huddersfield Giants has agreed a kit sponsorship deal with business-to-business trade exchange Bartercard.
Highland Spring renews LTA partnership
British tennis’ governing body the Lawn Tennis Association has announced a four-year extension to its partnership with UK mineral water brand Highland Spring.
Lucozade teams up with Scottish Rugby
Scottish Rugby has announced a partnership with drinks brand Lucozade Sport that will run until 2016.
Designs draws on Hull KR relationship for shirt deal
Locally based signage and vehicle livery company Designs Signage Solutions has extended its support of English Super League rugby league team Hull Kingston Rovers by agreeing to take up chest sponsorship on its shirt for 2014.
London Marathon refreshes Nestle ties with Buxton deal
UK mineral water brand Buxton has announced a new partnership that makes it the official water of the London Marathon.
Zeo scores England Netball deal
Soft drinks company Zeo has agreed a wide-ranging one-year sponsorship deal with the England Netball organisation.
Saudi Telecom enhances partnership with United
Telecommunications company Saudi Telecom has struck a five-year extension to its sponsorship agreement with English Premier League football club Manchester United.
Bartercard expands rugby league presence with Hull FC
English rugby league team Hull FC has reached a shirt sponsorship deal with business-to-business trade exchange Bartercard.
Wigan Warriors touch down with new shirt sponsor
English Super League and Challenge Cup rugby league champion Wigan Warriors has announced a shirt sponsorship agreement with locally based lighting products specialists Light Distribution Limited.
Royal London seals one-day cricket deal with ECB
UK mutual life and pensions company Royal London has agreed a four-year deal with the England and Wales Cricket Board to become the title sponsor of the national governing body’s one-day cricket competitions from 2014.
Gilbert converts RFU extension
English rugby union’s governing body the Rugby Football Union has extended its partnership with rugby equipment manufacturer Gilbert by a further seven years.
Ford steers into Glasgow 2014 partner role
Automotive giant Ford has reached a deal to become the sixth top-tier official partner of the Glasgow 2014 Commonwealth Games.
SFA scores Adidas extension
Adidas has extended its deal with the Scottish Football Association to remain the governing body’s official kit supplier until 2018.
Coral signs up for new PDC event
The Professional Darts Corporation has announced that bookmaker Coral will be the title sponsor of its new event which will be staged in Edinburgh, Scotland at the weekend.