United Kingdom
Goodwood secures landmark Qatar deal
The State of Qatar has bolstered its presence in British horseracing through a 10-year title sponsorship agreement for the Goodwood Festival.
QTS signs up for Scottish League Cup finale
Transport, utilities and private construction business QTS Group has reached a deal with the Scottish Professional Football League to serve as the presenting sponsor for the closing stages of its 2014-15 League Cup club competition.
Molson Coors unveils Newcastle, Sunderland deals
The Molson Coors brewery has struck sponsorship deals with English Premier League football rivals Newcastle United and Sunderland.
Coca-Cola extends Rugby World Cup relationship
Soft drinks company Coca-Cola has renewed a deal to sponsor the Rugby World Cup for the 2015 edition of the rugby union national team tournament in England.
JP Morgan continues Lord’s media centre deal
Global financial services firm JP Morgan has extended its sponsorship of the Media Centre at Lord’s cricket ground in London.
RST motors to Isle of Man TT deal
Motorcycle clothing company RST has agreed a two-year deal to sponsor the Isle of Man TT Races annual motorcycling event.
Coral extends Scottish Grand National deal
Betting company Coral has extended its title sponsorship of the annual Scottish Grand National horse race.
BOA rests up with DFS ahead of Rio 2016
Furniture manufacturer and retailer DFS has become the official homeware partner of the British Olympic Association in a deal running through to the 2016 summer Olympic Games in Rio de Janeiro.
Nottinghamshire snaps up record deal with John Pye Auctions
English county cricket club Nottinghamshire has signed a record two-year sponsorship deal with auction house John Pye Auctions.
Canon snaps up Rugby World Cup spot
Imagine solutions company Canon has reached a deal to become an official sponsor of Rugby World Cup 2015.
Williams F1 brings Avanade on board
Formula One motor racing team Williams has announced a multi-year partnership with business technology, cloud and managed services provider Avanade.
Vitality becomes Welsh Rugby Union partner
Insurance company Vitality has become the new official wellness partner of the Welsh Rugby Union, the country’s governing body of rugby union.
Arsenal toasts Carlsberg partnership
English Premier League football club Arsenal has entered into a partnership with the UK division of Danish brewing company Carlsberg.
PDC extends Cash Converters deal
The Professional Darts Corporation (PDC) has renewed a sponsorship deal with pre-owned goods retailer Cash Converters.
Turkish Airlines closing in on Chelsea shirt deal – report
National carrier Turkish Airlines is close to agreeing a £25m (€31.4m/$39.1m) per year shirt sponsorship deal with English Premier League football club Chelsea, according to the Daily Mail.
Tourism Authority of Thailand extends Leicester City partnership
English Premier League football club Leicester City has extended its partnership with the Tourism Authority of Thailand for a third season.
No sweat for Williams in Rexona tie-up
Formula One motor racing team Williams has signed a multi-year partnership agreement with Unilever that will promote the global consumer goods company’s Rexona brand.
Coral signs boxing deal
Betting company Coral has become the title sponsor of this Saturday’s BoxNation boxing card at the ExCel in London, featuring the heavyweight bout between Tyson Fury and Dereck Chisora.