English Premier League football club Leicester City has extended its partnership with the Tourism Authority of Thailand for a third season.
The tourism body’s Amazing Thailand slogan will benefit from prominent placement on the team dugouts at Leicester’s King Power Stadium, having featured on the back of their playing shirts for the past two years – branding space no longer available under Premier League rules following City’s promotion from the Championship last term.
Under the fresh terms, the Tourism Authority of Thailand remains a platinum partner of Leicester City, while becoming the club’s official tourism partner.
Leicester’s players will deliver Amazing Thailand branded mini-footballs into the crowd at the team’s next 10 home matches.
The Tourism Authority of Thailand first partnered with Leicester at the start of the 2012-13 season, two years after Vichai and Aiyawatt Srivaddhanaprabha – owners of Thai travel retail group and current City stadium sponsor King Power International – bought the club.
Susan Whelan, Leicester City’s chief executive, said: “The Tourism Authority of Thailand’s support in the last two years has been vital in helping us promote Leicester City to a Thai audience and in reaching our goals closer to home.
“It is important to us that we are able to build on existing relationships we have developed with key sponsors prior to the club’s promotion and to reward their loyalty and support by making them an on-going part of our Premier League journey.”