Vitality becomes Welsh Rugby Union partner

Insurance company Vitality has become the new official wellness partner of the Welsh Rugby Union, the country’s governing body of rugby union.

The deal will run for two years, from 2015 to 2016.

Vitality will promote its brand on television screens and LED perimeter boards at the Millennium Stadium while, from the opening match of the 2015 RBS 6 Nations, Vitality-branded clothing will be worn by Wales’ match-day medical staff.

As part of the agreement, Vitality members will have the chance to win tickets, signed merchandise and other prizes.

Vitality already has partnerships with English Premier League clubs Arsenal, Liverpool and Manchester City, and is the title sponsor of the Vitality Run Series and the International Triathlon Union's Vitality World Triathlon London event.