United Kingdom

Japanese sports equipment manufacturer Yonex has agreed to become a partner of this year’s edition of the Badminton World Federation’s Para-Badminton World Championships.

World Rugby has signed Unilever’s leading male skincare brand, Dove Men+Care, as the official male grooming supplier of its 2015 World Cup national team tournament.

Asian betting and gaming group Dafabet has moved to strengthen its presence in the English Premier League football competition by entering into a partnership with Sunderland.

The Rugby Football League, the governing body of rugby league in England, has struck a partnership with workwear brand Trojan.

The English Football Association has confirmed a three-year deal with Emirates under which the Dubai-based airline will become the first outright title sponsor of club knockout competition the FA Cup.

Online gambling operator Unibet has added title sponsorship of the 2015 EuroHockey Championships for men’s and women’s national teams to deals in cricket and darts in a bid to boost acquisition rates in the UK. The  tournament will be staged this August in London at the Queen Elizabeth Olympic Park, site of the London 2012 Olympic Games.

Scottish Premiership top-tier football club Dundee has renewed a sponsorship deal with construction company Kilmac.

Financial services institution Citi has signed up as the official banking partner of English Premier League football club Manchester City.

Financial services company RL360° has extended its long-term sponsorship of the Isle of Man TT Races motorcycling event.

The European arm of payment services company Visa has strengthened its ties with electric motor racing series Formula E by becoming the official title sponsor of its season finale in London.

English Premier League club Manchester City has signed up international consumer products group PZ Cussons as a partner in Nigeria.

The English Football League has reached an agreement with title sponsor, betting company Sky Bet, that will allow it to search for a new main partner at the end of the 2015-16 season.

The Jaguar luxury car brand, has signed as the Official Car Supplier for this year’s Wimbledon tennis championships in a five-year deal.

UK betting operator Ladbrokes, this month, beat off competition from two rival gaming bands to sign as title sponsor of the Scottish Professional Football League (SPFL) in a two-year deal, from 2015-16 to 2016-17.

London Stock Exchange-listed Standard Chartered Bank this month signed a three-year extension, from 2016-17 to 2018-19, to its main sponsor agreement with English Premier League club Liverpool.

The marketing team behind insurance company Aviva will continue to “test the waters” as title sponsor of cycling’s Tour of Britain and Women’s Tour. The brand assumed the rights from its subsidiary financial services company Friends Life, which served as title sponsor to both in 2014.