United Kingdom

Škoda is using its sponsorship deal with Women’s Super League (WSL) side Chelsea Women to develop brand awareness and consideration, as well as target female consumers and family audiences.

Kia is placing sustainability and its electric vehicle range at the centre of the recent renewal of its stadium naming rights agreement with Surrey County Cricket Club – the biggest sponsorship deal in the club’s history.

PinDrop, the sports marketing agency founded by former Arsenal commercial executives Sean Thornley and Menino Pereira, is to help enhance the sponsorship research capabilities of Premier League side Newcastle United.

UK-based investment platform IG will focus on winning new business through its sleeve sponsorship agreement with the England and Wales Cricket Board (ECB) having settled on this strategy midway through its previous contract with the organisation.

Todd Kline has resigned as chief commercial officer of Tottenham Hotspur after less than three years in the role, and is expected to join Premier League rivals Chelsea FC

British Cycling has indicated it will be willing to engage the support of sports marketing agencies after taking on the responsibility for delivering this year’s Tour of Britain men’s and women’s road races.

Arsenal has today announced that Sobha Realty has increased its sponsorship commitment to the Premier League club by taking on a suite of new assets.

BetMGM is aiming to bring Vegas-style entertainment to the UK market with its Premier League Darts title sponsorship deal.

MG Motor UK has announced a multi-year sponsorship with Arsenal that will see the UK car manufacturer become the Premier League club’s ‘Official Automotive Partner’. T

Carabao’s recent extension of its title sponsorship of the English Football League (EFL) Cup will see the energy drink brand become the longest serving naming sponsor in the tournament’s history.

Hampshire Cricket is looking to lead the way for sustainable development in cricket after signing up energy company Utilita as its new stadium naming rights sponsor

Sandwich restaurant chain Subway is making the UK the focus of its shirt sponsorship deal with Guild Esports, the professional esports team co-owned by David Beckham, having recently launched a major advertising push in the market.

The England and Wales Cricket Board (ECB) has announced a three-year renewal of its sponsorship agreement with trading and investment firm IG.

Cadbury used the renewal of its sponsorship deal with English Premier League club Chelsea to extend its ‘Sign with Fingers’ campaign, designed to support the UK’s deaf community.

UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.

Oppo has chosen not to renew its global sponsorship deal with the All England Lawn Tennis & Croquet Club (AELTC) covering the Wimbledon tennis championships, SportBusiness Sponsorship can reveal.