United Kingdom

English Premier League football team Wolverhampton Wanderers have agreed a deal for photographic agency Getty Images to become its exclusive photographic provider

English Premier League club Norwich City has named Lotus Cars as its new front-of-shirt sponsor for the 2021-22 season

Creatively inspired by London’s 1960s Op-Art movement, Chelsea’s 2021-22 season shirt launch campaign was fronted by young players from across the club’s teams and amplified by kit partner Nike and shirt sponsor Three.

Thai energy drink Carabao has extended its title sponsorship agreement for the EFL Cup, English football’s league cup, for another two seasons.

The All England Lawn Tennis & Croquet Club (AELTC), organiser of the Wimbledon Championships, has entered the non-fungible token market in a collaboration with 2013 and 2016 men’s champion Andy Murray a…

Automotive retailer Peter Vardy Group arrived late at the discussion table late before outbidding rival offers to take up the Scottish Rugby Union’s front-of-shirt sponsorship rights in deal announced i…

English Premier League club Aston Villa has named Asian betting operator OB Sports as a new ‘Principal Partner’ and ‘Exclusive Official Sleeve Partner’. The

English Premier League club Norwich City is understood to be working towards a quick resolution of its front-of-shirt sponsorship position, with luxury car brand Lotus potentially one of the front runners…

English rugby union club Saracens has finalised its kit supply deal with UK-based sportswear brand Castore

Men’s grooming and hygiene brand Manscaped has agreed a deal with the Professional Darts Corporation to sponsor the 2021 World Matchplay championship.

Italian sportswear manufacturer Macron has agreed to become the new kit supplier to the British Basketball Federation

Wasps' rugby union and netball clubs have signed an extension to the teams' sponsorship contract with Dell Technologies

The Matchroom Sport agency has expanded its sponsorship association with online car retailer Cazoo, adding six additional event sponsorships in snooker and darts

McLaren Racing, which operates teams in the Formula 1 and IndyCar motor-racing championships, will launch a non-fungible token (NFT) platform through a deal with blockchain network Tezos

Global healthcare company Abbott has extended its London Marathon sponsorship for another three years, from 2022 until 2024

Sports sponsorship industry consultant Giles Morgan has been appointed head of sponsorship and partnerships at investment and asset management company Standard Life Aberdeen

English Premier League football club Leeds United has signed a sponsorship deal with vehicle solutions company AMT