Switzerland

The Formula E electric car-racing series has reportedly signed a title sponsorship agreement with Swiss industrial technology company ABB, while Swiss private banking group Julius Baer has been unveiled as the naming-rights sponsor of the inaugural Zurich ePrix.

Consumer electronics company Samsung has been unveiled as the new title sponsor of Lugano’s WTA Tour women’s tennis event, while Cornèr Bank has signed on as the presenting partner of the tournament in the Swiss city.

The Swiss Volley national governing body has agreed new sponsorship deals with insurance companies Mobiliar and Concordia.

Japanese consumer electronics company Panasonic has agreed a sponsorship deal with the Swiss Ice Hockey Federation.

Italian automotive marque Alfa Romeo will return to the Formula One motor-racing championship for the first time in over three decades after agreeing a multi-year partnership with the Sauber team.

Swiss Ski, the national governing body for skiing in Switzerland, has renewed its partnership with telecommunications company Swisscom.

Water treatment and technology systems manufacturer BWT Aqua has agreed a deal to sponsor the Swiss Ice Hockey Cup.

Swiss watchmaker Edox has been named as the official timekeeper of this year’s European Curling Championships, which will take place in St Gallen, Switzerland.

Swiss-Ski, the governing body of skiing disciplines in Switzerland, has entered into a partnership with US sportswear and equipment manufacturer Under Armour.

Swiss insurance company Zurich has agreed a deal to become an official sponsor of the Ice Hockey World Championships from 2018 to 2020.

German sportswear manufacturer Jako has renewed its partnership with Swiss Super League football team St Gallen.

Swiss food and drink producer Nestlé has signed a two-year deal with the Caribbean Premier League (CPL) Twenty20 cricket tournament.

Formula One team McLaren-Honda has entered into a multi-year agreement with Swiss consumer technology brand Logitech.

Swiss tourism bodies Titlis Cableways and Lucerne Tourism have signed on as main sponsors of the 2017 World Women’s Curling Championship and the 2018 World Men’s Curling Championship.

Migros Aare has entered into a partnership with Young Boys Bern, through which the retail group’s OBI division will serve as the Swiss Super League football club’s new front-of-shirt sponsor.

Swiss Ski, the national governing body for skiing in Switzerland, has renewed its partnership with banking group Raiffeisen.