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BWT Aqua backs Swiss Ice Hockey Cup

Water treatment and technology systems manufacturer BWT Aqua has agreed a deal to sponsor the Swiss Ice Hockey Cup.

The agreement covers the 2017-18 edition of the competition and names BWT Aqua as an official partner of the event.

As part of the deal, BWT Aqua will supply the competing teams with bottled and mineralised tap water. The company’s branding will also feature on the shirts of all players, while its logo will appear on advertising space in stadiums and integrated into television and print campaigns.

Hannelore Illerhaus, head of marketing and communications at BWT Schweiz, said: “The Swiss Ice Hockey Cup offers an innovative advertising and communication platform in a traditionally Swiss sport, which is a perfect fit for us due to shared values such as fairness, accuracy, honesty and discipline.”

The deal was brokered by InfrontRingier Sports & Entertainment Switzerland, the event’s official marketing partner and organiser.

The 2017-18 Swiss Ice Hockey Cup season begins on September 19.