Sub-Saharan Africa

Financial services company Nedbank has extended a title sponsorship deal for the Golf Challenge European Tour event in South Africa.

Global investment company Sapinda Holding has agreed a deal to become the latest sponsor of the soon to be rebranded MTN-Qhubeka, Africa’s sole Professional Continental cycling team.

German automotive manufacturer BMW has added to its golf portfolio by becoming title sponsor of the South African Open.

Castle Lager has returned as the title sponsor of the Cosafa Cup, an international football tournament featuring national teams from Southern Africa.

Cape Town’s Newlands Cricket Ground is set to receive a new moniker after the Western Province Cricket Association struck a naming rights partnership with cement supplier PPC.

English Premier League football club Arsenal has claimed a first after agreeing a three-year partnership with Ethiopian brewery Dashen.

The Sunfoil Dolphins cricket franchise, which competes in the South African Sunfoil Series, has signed an associate sponsorship deal with Hollywoodbets, a sports betting provider and bookmaker.

Telecommunications company Safaricom has agreed to re-enter Kenyan rugby union as a sponsor of the Safari Sevens tournament.

Tanzanian pay-television operator AzamTV has agreed a deal to become the new title sponsor of the Rwanda Premier League top-tier club football competition.

Sportswear manufacturer BLK has agreed a three-year deal with South African Super Rugby franchise Southern Kings.

Fleet and mobile asset management solutions company MiX Telematics has secured a sponsorship deal with South African first-class cricket team Highveld Lions for its Matrix brand.

South African telecommunications company MTN has confirmed it is to end its title sponsorship of the MTN-Qhubeka Professional Continental cycling team at the end of the 2015 season.

Chinese telecommunications company Huawei has taken up its option for a second season as shirt sponsor of South African Premier Soccer League team Ajax Cape Town.

Indian bathroom fittings manufacturer Prayag has secured the title sponsorship rights for the one-day international cricket series between Zimbabwe and India.

Numerous partners, including sportswear company Nike and Ford Motor Company of Southern Africa have signed up as partners of the NBA North American basketball league’s first game in Africa on August 1.

Oxigen, an India-based associate brand of telecommunications company Blue Label, has expanded an agreement to sponsor the South Africa Twenty20 cricket team.