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Cricket South Africa banks landmark sponsorship deal

Financial services company Standard Bank has entered into a partnership with Cricket South Africa, under which it will become the headline sponsor of the national team in the Test, one-day international and Twenty20 formats.

Standard Bank’s four-year deal with the body will run until 2020. Financial terms of the partnership were not disclosed.

Under the agreement, Standard Bank’s branding will appear on the playing jerseys of South Africa’s national teams in each of the three aforementioned disciplines. CSA chief executive Haroon Lorgat said the partnership would be the first in the body’s history to encompass all three formats of the sport.

“We are confident that our partnership with Standard Bank will grow and deliver rewards for both parties,” Lorgat said. “We are already excited by some of the initiatives planned by Standard Bank to leverage this partnership.

“I would also like to take this opportunity to thank South African Breweries and Blue Label Telecoms for their unwavering support of the Proteas over the years. I now look forward to (continuing) our relationship with both partners in other areas within our commercial programme.”

The deal will take effect when South Africa contests a triangular limited overs series in the Caribbean against the West Indies and Australia next month. This will be followed by the two-match home Test series against New Zealand in August.