Spain
Lacoste signs sponsorship with Mutua Madrid Open
Apparel company Lacoste has announced a new three-year sponsorship deal with ATP and WTA Masters 1000 tennis tournament, the Mutua Madrid Open
Mallorca strikes new stadium naming rights deal with local authority
Spanish LaLiga club RCD Mallorca has agreed a new stadium naming rights deal with the Council of Mallorca after a previous sponsorship agreement was terminated
Barcelona expands with first Korean sponsor SK Enmove
Spanish LaLiga club FC Barcelona has extended and expanded its regional sponsorship deal with South Korean lubricants company SK Enmove
Barcelona appoints Legends to drive Camp Nou revenue
FC Barcelona has engaged the international division of US premium experiences company Legends to help drive greater revenue at the renovated Camp Nou stadium, while the Spanish LaLiga team has opted to…
Carrefour extends with La Vuelta
Supermarket chain Carrefour Spain has extended its main sponsorship of Spanish road racing classic La Vuelta and become title sponsor of La Vuelta Femenina for the first time
Barcelona renews with regional sponsor Sebang
Spanish LaLiga club Barcelona has renewed its sponsorship deal with Korean car battery brand Sebang Global Battery
Athletic Club signs Digi as back-of-shirt sponsor, Barcelona fills formal wear category
LaLiga side Athletic Club de Bilbao has signed up telecommunications operator Digi as a new back-of-shirt sponsor
RTVE issued with provisional restrictions on World Cup advertising
Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has set out advertising restrictions that public broadcaster RTVE will have to follow for its coverage of th…
Spain’s Liga Asobal nets Plenitude as new title sponsor
Liga Asobal, the top division of club handball in Spain, has agreed a deal for energy company Plenitude to become its new title sponsor
Barcelona signs regional sponsorship with ZENB
LaLiga club FC Barcelona has announced a new four-year regional sponsorship with gluten-free brand ZENB
Barcelona ‘close in on’ shirt sleeve sponsorship
Barcelona is close to announcing a new men's shirt sleeve sponsor in cryptocurrency platform Nexo, it has been reported
Repsol continues long-running title sponsorship of Honda MotoGP team
Spanish energy company Repsol has extended its title sponsorship agreement with the Honda Racing Corporation for its MotoGP team
FC Barcelona Femeni secures Grupo Bimbo sleeve sponsorship
FC Barcelona Femeni has secured a wide-ranging agreement with Mexican food company Grupo Bimbo, which has become the team's new sleeve sponsor
FC Barcelona to wear Drake logo on jerseys for El Clásico
LaLiga giants FC Barcelona will wear the iconic owl logo of Canadian musician Drake on their jerseys for the El Clásico encounter with rivals Real Madrid on October 16 at the Santiago Bernabeu as part …
Real Madrid bolster global sponsor tier with Softtek addition
LaLiga club Real Madrid has signed up technology company Softtek as its latest sponsor in a global deal that will run until the end of the 2023-24 season and cover the club’s men’s and women’s teams.
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Finetwork takes title sponsorship of Spain’s Liga F
Spanish telecommunications company Finetwork has signed on as the new title sponsor of Liga F, the top division of domestic women’s football.
Mutua Madrileña renews with Madrid Open in IMG-owned MTP deal
Insurance company Mutua Madrileña has renewed its title sponsorship of the Mutua Madrid Open for five more years, from 2023 to 2027.
Barcelona adds sustainability app VeganNation as new sponsor
Spanish LaLiga football club Barcelona has signed a sponsorship deal with VeganNation, a sustainability-focused app powered by blockchain technology that promotes healthy living and practices