Spain
Uber makes peace in Sevilla, partners with both sides in city derby
US ride-hailing platform Uber has brought a rare truce to the Sevilla derby, after partnering with both sides in Andalusia's fiercest football rivalry
Sevilla’s top tier drives sponsorship revenue at Spanish challenger club
LaLiga club Sevilla will earn at least €7.25m ($8.3m) from its shirt inventory this season, thanks to two new top-tier sponsors.
Celtic signs up to Piqué’s esports vision
Scottish Premiership champion Celtic has signed up as the fourth member of eFootball.Pro, an esports company founded by Spanish footballer Gerard Piqué.
Celtic took part in the eFootball.
Samba Financial Group renews regional deal with Barcelona
Saudi financial services brand Samba Financial Group has extended its regional partner deal with LaLiga’s Barcelona for five more years, from 2018-19 to 2022-23.
Sevilla extends stay with Hoteles Meliá
Spanish LaLiga football club Sevilla has extended its partnership with Hoteles Meliá.
The company will remain as the official hotel chain of Sevilla through to the end of the 2019-20 season.
Unilever inks new global partnership with LaLiga, activates via Clear Men and Rexona
Spain’s LaLiga has signed a new global deal with Unilever as an Official Personal Care Partner.
Rayo Vallecano signs shirt sponsor
Spanish LaLiga football club Rayo Vallecano has agreed a shirt sponsorship deal with financial services company Creditea
Villareal’s ‘Yellow Submarine’ scopes out fifth ceramics partner
LaLiga side Villareal CF has named another ceramics brand as its fifth principal stadium partner, after signing a new deal with local tile producer Ferro.
Hitachi power tool brand signs shirt sleeve deal with LaLiga’s SD Eibar
Hitachi power tool brand HiKOKI has signed a new shirt sleeve deal with SD Eibar, the former club of Japanese international Takashi Inui (pictured).
Movistar exit costs Spanish football €30m per year
Spanish telco operator Telefónica has chosen not to extend sponsorship deals worth tens of millions of euros per year on Spain’s leading football assets.
LaLiga goes global with new Microsoft digital partnership
Spain’s LaLiga is putting global reach at the heart of a new digital partnership with US tech giant Microsoft.
Sanitas keeps finger on pulse at Real Madrid
Spanish health insurance firm Sanitas has renewed its regional partner deal with European champions Real Madrid
LaLiga games in North America in doubt already
To much fanfare last week, LaLiga and its North American marketing partner Relevent Sports announced plans to play at least one official match in the United States or Canada every season for the next 1…
Valencia celebrates centenary with Hackett partnership
Spanish LaLiga football club Valencia has entered into a partnership with British menswear brand Hackett.
The deal will run for two years, covering the 2018-19 and 2019-20 seasons
Bet365 makes major entry into LaLiga market
Online gambling company Bet365 has agreed partnerships with 10 clubs in LaLiga, the top division of Spanish football
Yamaha signs up to support Vuelta
Japanese motorcycle manufacturer Yamaha has agreed a deal to become an official supplier to the Vuelta a España cycling event.
LaLiga renews El Corte Inglés partnership
Department store group El Corte Inglés has extended its partnership with LaLiga, which operates the top two divisions of Spanish football.
Stanley Black and Decker broadens appeal with FC Barcelona Women
PROJECT DETAILS
Sponsorship title: Stanley Black & Decker, Official Partner of FC Barcelona Women
Duration of sponsorship: March 2018 – Ongoing
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