HomeAnalysisSecurity ServicesFootballSpain

Stanley Black and Decker broadens appeal with FC Barcelona Women


  • Sponsorship title: Stanley Black & Decker, Official Partner of FC Barcelona Women
  • Duration of sponsorship: March 2018 – Ongoing
  • Entered by: FC Barcelona and Stanley Black & Decker
  • Sponsor’s industry sector: Tools & Security
  • Rights-holder: FC Barcelona
  • Agency: Parlourwood.

On March 8, 2018 – International Women’s Day – FC Barcelona (FCB) and Stanley Black & Decker announced Stanley as an ‘Official Partner of FC Barcelona Women’. At the heart of the launch campaign was a video featuring the FCB women’s team players themselves, providing fans with an inside view of the challenges and stereotypes that these footballers have faced, and how they’ve overcome them through their love for football.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Most recent

Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal Puma keen to make strides in football segment of sports equipment market in Italy

Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.

With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent