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Stanley Black and Decker broadens appeal with FC Barcelona Women

PROJECT DETAILS

  • Sponsorship title: Stanley Black & Decker, Official Partner of FC Barcelona Women
  • Duration of sponsorship: March 2018 – Ongoing
  • Entered by: FC Barcelona and Stanley Black & Decker
  • Sponsor’s industry sector: Tools & Security
  • Rights-holder: FC Barcelona
  • Agency: Parlourwood.
CAMPAIGN SUMMARY

On March 8, 2018 – International Women’s Day – FC Barcelona (FCB) and Stanley Black & Decker announced Stanley as an ‘Official Partner of FC Barcelona Women’. At the heart of the launch campaign was a video featuring the FCB women’s team players themselves, providing fans with an inside view of the challenges and stereotypes that these footballers have faced, and how they’ve overcome them through their love for football.

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