South America
Coca-Cola bolsters Copa America line-up
Soft drinks giant Coca-Cola has agreed a sponsorship deal for the Copa America 2015 international team football tournament.
Rugby union – national union sponsorship deals
For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.
MasterCard extends Copa America ties
Payment services company MasterCard will sponsor the 2015 Copa America after reaching an agreement with Wematch, the commercial rights holder for the Latin American national team football tournament.
Banco do Brasil invests in Sauber after Nasr signing
The Sauber Formula One motor racing team has signed a partnership with financial institution Banco do Brasil for 2015 following confirmation that Brazilian rookie Felipe Nasr will be part of its driver line-up next season.
Huawei connects to Brazilian market with Santos deal
Chinese telecommunications company Huawei has further expanded its football portfolio after entering into a shirt sponsorship deal with Campeonato Brasileiro Serie A team Santos.
Dow to drive revenue from Rio sustainability platform
Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee could earn it major financial rewards in the lead up to and after the Olympic Games.
Rio 2016 turns to Chinese sportswear partner
Chinese sportswear company 361° has agreed a deal to become an official supporter of the Rio 2016 Olympic and Paralympic Games.
Peru’s Universitario toasts new shirt sponsor
Peruvian Primera Division football club Universitario has agreed a two-year shirt sponsorship deal with the Backus & Johnston brewery to promote its Cristal beer brand.
Santos shifts to match-by-match shirt sponsorship
Campeonato Brasileiro Serie A football team Santos has shifted to a match-by-match sponsorship model that will see a different sponsor appear on players’ jerseys during each game.
Elo links up with Copa do Brasil
Brazilian credit card company Elo has agreed a three-year sponsorship deal for the Copa do Brasil club football competition.
Dow strengthens Olympics link with Rio carbon deal
The Dow Chemical Company has strengthened its involvement in the Olympics by becoming the ‘official carbon partner’ of the Rio 2016 summer Games in Brazil.
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
Caixa continues commitment to women’s football in Brazil
Government-owned bank Caixa Economica Federal has renewed its title sponsorship of the Campeonato Brasileiro for the second edition of the women’s football league.
Ottobock retains Paralympic partnership
Mobility products and solutions provider Ottobock Healthcare has renewed its association with the Paralympic Games for Rio 2016.
Michelin teams up with CBF
French tyre manufacturer Michelin has agreed a deal to become a sponsor of the Brazil national football team.
Atletico Independiente banks new shirt sponsor
Argentinian Primera División football club Atlético Independiente has entered into a one-year sponsorship agreement with local municipal commercial bank Banco Ciudad de Buenos Aires.
Brazil secures support for Fiba tournaments
The Brazilian Basketball Confederation (CBB) has announced that domestic stationery company Kalunga has agreed to sponsor the national team at a number of International Basketball Federation (Fiba) events.
Technogym renews Olympic ties for Rio 2016
Fitness equipment company Technogym has signed an exclusive supplier contract for the Rio 2016 Olympic Games.