South America
Tekbond becomes ninth Santos kit sponsor, club continues search for main shirt deal
Brazilian Série A club Santos has struck a shirt sponsorship deal with adhesive brand Tekbond running from now until the end of 2021.
OneFootball finalises wide-ranging VBET sponsorship for Brazilian output
OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.
Round-Up: Rossi bound for Malaysia, IPL’s 20,000 Covid-19 tests and more
Seven-times MotoGP champion Valentino Rossi has dismissed speculation he will be retiring from the sport at the end of the season, saying he is on the verge of signing a new deal with Malaysian-based team…
Jesus Our Supporter – Adidas & Flamengo
To leverage Brazilian side Flamengo’s appearance in the 2019 Copa Libertadores final, shirt supplier Adidas projected the club’s shirt onto the Rio's statue of Christ the Redeemer.
LaLiga signs latest regional sponsorship deal with Total in Argentina
Spanish football's LaLiga has signed up global oil lubricant brand Total as a regional sponsor in Argentina
Stormtrooper Trophy Escort – Disney & Conmebol
For the November 2019 final of the Copa Libertadores, Disney teamed up with South American Football Federation Conmebol for an on-pitch, pre-match stunt to promote the launch of The Rise of Skywalker.
Nike’s sponsorship of Neymar comes to an end
Nike has confirmed the early end of its 15-year partnership with Brazilian football star Neymar, ending one of its most high-profile sponsorship agreements
Corinthians set to announce record stadium naming rights deal
Top-tier Brazilian football club Corinthians is poised to announced a record stadium naming rights deal with Hypera Pharma, the country’s largest pharmaceutical company.
Konami steps up backing of CBF with Brasileirão sponsorship
Japanese video game developer Konami has agreed a deal to sponsor the Campeonato Brasileiro Série A, the top tier of club football in Brazil.
Gemini Sports markets main shirt rights for Santos
Brazilian Série A club Santos has hired US sports agency Gemini Sports Group to fill the main shirt sponsor position that has been vacant since Caixa bank departed in 2019.
Love at First Watch – Under Armour & Rosario Central/Estudiantes
To promote its new kits for Argentinian clubs Rosario and Estudiantes in 2019, Under Armour struck a deal with Superliga broadcaster TNT for one match each to be shown free-to-air.
No Squeak Broadcast – Ford & the Liga Nacional de Basquete
To promote the non-skid technology in its EcoSport SUV, Ford leveraged its sponsorship of Brazilian top-tier basketball by removing the sounds of sneakers squeaking on the court.
Distracted Goalkeeper – Uber & Club Athletico Paranaense
In 2018, Uber teamed up with Athletico-PR for a live, on-pitch stunt to drive awareness of the brand’s safer driving ‘May Yellow Movement’ programme.
Assaí renews title sponsorship deal with Brazilian Série A
Brazilian cash and carry operator Assaí Atacadista has renewed its title sponsorship of Brazilian Série A for a further three years until 2022.
Corinthians expand shirt branding deal with petrol station chain ALE
Brazilian Série A football club Corinthians has expanded its shirt branding agreement with petrol station brand ALE Combustíveis.
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
São Paulo and Cruzeiro add to kit sponsor portfolios
Top-tier Brazilian football side São Paulo has signed up insurance and benefit management consultancy Isure as a sponsor.
Corinthians to launch betting platform with new sleeve sponsor Galera Group
Brazilian sports club Corinthians Paulista has signed up sports betting company Galera Group to its sponsorship portfolio