South America

Sports marketing agency Pitch International has brokered three partnership deals for the Brasil Global Tour – the series of international friendlies played by Brazil’s national football team in the run …

The South American Football Confederation (Conmebol) has today (Friday) announced a partnership with online betting company Betfair

JL Sports Investment, a company owned and operated by former MP & Silva chief executive Jochen Lösch, has acquired an exclusive mandate to sell title sponsorship, betting, data and video-game licensing …

Portuguese olive brand Azeite Royal expanded its shirt branding rights with Brazilian Série A club Vasco da Gama for last weekend’s ‘classic’ game against Flamengo. Az

Brazilian soft drinks brand Guarana Antarctica has renewed its partnership with the Brazilian Football Confederation (CBF) for eight more years

Campeonato Brasileiro Série A club Flamengo has signed a new front-of-shorts partnership with Brazilian health insurance firm Benevix.

Online betting company NetBet has further enhanced its presence in Brazilian football by agreeing a shirt sponsorship deal with Campeonato Brasileiro Série A club Centro Sportivo Alagoano.

Argentinian Superliga football club River Plate has sealed a three-season contract for Turkish Airlines to become its new Main Sponsor

Argentinian Superliga football club River Plate has reportedly ended its search for a shirt sponsor by agreeing a deal with Turkish Airlines

Spanish telco Telefónica has renewed its title sponsorship of the Team Movistar UCI World Tour outfit from 2019 to 2021. Telefónica will pay between €12m ($13.5m)

The Argentine Football Association added over $1m (€0.9m) in new sponsorship revenue ahead of the 2018 World Cup, striking its first regional partnerships with a quartet of Chinese brands.

For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

Argentinian Superliga football club Boca Juniors has approved a 10-year contract that will see German sportswear company adidas replace US rival Nike as its kit partner

Campeonato Brasileiro Série A club Flamengo has signed a new sleeve and back-of-shirt deal with Brazilian ride-sharing app Buser.

Uber has entered into is first partnership with the Brasileirão Feminino, Brazil’s top-tier women’s football league.

Campeonato Brasileiro Série A football club Flamengo has agreed a partnership with sports betting brand Sportsbet.io. The one-year agreement makes Sportsbet.

Campeonato Brasileiro Série A football club Vasco da Gama has signed a shirt sponsorship deal with Portuguese olive oil manufacturer Azeite Royal.

US sportswear brand Nike has signed its first kit deal with an esports team and its first esports sponsorship in Brazil, with local outfit Furia

Chinese liquor company Kweichow Moutai is considering a sponsorship deal with Argentinian football team River Plate. According to a report in Ole.

Financial services company Caixa has extended its partnership with the Brazilian Paralympic Committee (CPB). Under the agreement, Caixa will invest R$2

Campeonato Brasileiro Série A club Fortaleza has signed a new shirt sleeve partnership with insurance provider and price comparison brand Bidu.

Campeonato Brasileiro Série A football club Fluminense has signed a shirt sponsorship deal with vitamin supplements chain Forteviron Vitamin.

Campeonato Brasileiro Série A club Bahia has signed a new partnership with online sportsbook and casino brand Casa de Apostas ('House of Gambling').

Italian automobile manufacturer Fiat has agreed a new partnership with the Colombian Football Federation (FCF)

Campeonato Brasileiro Série A club Fortaleza has signed a new master sponsor deal with digital bank brand Digi+.

Campeonato Brasileiro Série A club Cruzeiro has signed new partnerships with photovoltaic power brand Energea and betting brand Casa de Apostas.

Brazilian airline GOL Linhas Aéreas Inteligentes has signed a new partnership with Conmebol for the Copa América 2019.

Campeonato Brasileiro Série A football clubs Botafogo and Cruzeiro have signed kit sponsorship deals with betting firm Casa de Apostas and online poker company PPPoker, respectively.

The future of Petrobras’ sponsorship deal with Formula One motor-racing team McLaren has come under further doubt after Brazil’s President, Jair Bolsonaro, claimed that he has directed that the oil com…

Campeonato Brasileiro Série A football club Santos has signed a shirt sponsorship deal with betting company Casa de Apostas.

Atlético Mineiro has extended its kit sponsorship deal with vehicle maintenance company Auto Truck, while fellow Campeonato Brasileiro Série A football team Avaí has signed food products manufacturer Zae…

Brazilian Série A club Botafogo has signed a new partnership with real estate development brand STX.

Brazilian Série A club Internacional has signed a new kit partnership with German sportswear brand adidas.

Campeonato Brasileiro Série A football club Santos has renew its shirt sponsorship agreement with the Grupo Algar conglomerate.

Snack foods manufacturer Milho de Ouro has agreed a deal with the Brazilian Football Confederation (CBF) to sponsor Campeonato Brasileiro Série B.

Brazilian Série A club Corinthians has signed a new shirt branding deal with discount card provider Cartão de Todos.