Poland

Poland’s Stadion Śląski has undergone a rebrand as part of a naming-rights partnership with mining group Polska Grupa Górnicza.

The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.

US fast-food chain KFC has agreed a deal to sponsor Ekstraklasa Games, the official esports competition of the top tier of Polish club football

Poland’s leading bookmaker STS has renewed as the main shirt sponsor of Polish top-flight Ekstraklasa club Jagiellonia Białystok until June 2021.

Polish fintech brand Conotoxia has signed as the first Official National Supporter of Poland’s 2019 Fifa U20 World Cup.

Esports event organiser ESL has signed a new partnership with peripherals brand HyperX

Polish oil refiner and petrol retailer PKN Orlen has extended its sponsorship agreement with the Polish Volleyball Federation, in a four-year deal from 2019 to 2022

The Williams Formula One racing team has signed a new partnership agreement with Poland-based oil refiner and petrol retailer PKN ORLEN

The Polish division of Japanese automotive manufacturer Toyota has agreed a three-year partnership with Ekstraklasa football club Legia Warsaw

Professional services company Deloitte has renewed its partnership with the Polish Football Association (PZPN).

The Polish Football Association (PZPN) has renewed its sponsorship deal with national supermarket chain Biedronka.

Polish sportswear manufacturer 4F has been unveiled as the new presenting sponsor of the Four Hills Tournament, the ski jumping showpiece otherwise known as the Vierschanzentournee.

The Polish Football Association (PZPN) has agreed a sponsorship deal with soft drinks manufacturer Coca-Cola.

The Polish Football Association (PZPN) has opted to extend its partnership with car rental company 99Rent.

Online gambling operator LV Bet has extended and expanded its deal with Polish Ekstraklasa football club Wisla Krakow.

The Polish Football Association (PZPN) has extended its partnership with oil and lubricants producer Grupa Lotos, its main sponsor.

Online gambling operator LV Bet has agreed a deal to become an official sponsor of this year’s Men’s European Volleyball Championships, which will take place in Poland.