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Gillette makes first move in esports with IEM event
P&G-owned male grooming brand Gillette has become a Local Partner of the ESL-owned Intel Extreme Masters (IEM) event in Katowice, Poland, adding to a growing list of non-endemic brands on ESL’s competition roster.
PGG adds name to Poland’s Stadion Śląski
Poland’s Stadion Śląski has undergone a rebrand as part of a naming-rights partnership with mining group Polska Grupa Górnicza.
Polish MMA promoter KSW engages Lagardère Sports
The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.
Ekstraklasa’s esports league gains support of KFC
US fast-food chain KFC has agreed a deal to sponsor Ekstraklasa Games, the official esports competition of the top tier of Polish club football
STS renews shirt deal with high-flying Ekstraklasa club Jagiellonia
Poland’s leading bookmaker STS has renewed as the main shirt sponsor of Polish top-flight Ekstraklasa club Jagiellonia Białystok until June 2021.