Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland

The Polish Football Association (PZPN) has called time on its long-standing association with the Sportfive agency after awarding a five-year sponsorship sales contract to Poland’s Publicon Sport agency.

Sportfive Poland remains in talks with the Polish Football Association (PZPN) about the renewal of its exclusive marketing agreement, despite the looming expiry date on the current contract

InPost, the European logistics firm, has become a major sponsor of the Polish Football Association (PZPN) in a two-year contract with the option of a two-year extension

Polish meat products manufacturer Tarczyński has acquired naming rights to Stadion Wrocław, home of Ekstraklasa football club Ślask Wrocław.

Investment platform eToro has agreed a long-term deal to become a shirt sponsor of Polish Ekstraklasa side Lechia Gdańsk.

Commercial and pay-television broadcaster Polsat has secured rights to Poland’s top-tier men’s and women’s volleyball leagues until 2028. P

Polish bank PKO Bank Polski has renewed its title sponsorship of the Ekstraklasa – the top-level professional football league in Poland – for the 2021-22 and 2022-23 seasons.

Polish commercial and pay-television broadcaster Polsat has agreed a six-year naming rights deal with the operators of the Stadion Gdańsk venue.

UCI WorldTour cycling outfit CCC Team is seeking a new title sponsor after Polish shoe and bag retail group CCC elected to end its deal early amid wider financial struggles at the company

The Polish Football Association has signed up mobile phone network T-Mobile as an official sponsor

Formula 1 team Alfa Romeo Racing has signed up Polish petroleum company PKN Orlen as Official Co-Title Sponsor in a deal that will also see Robert Kubica return to the team as a reserve driver

Polska Liga Siatkówki, which operates PlusLiga, Poland’s top volleyball league, has signed up bookmaker STS as a sponsor.

Poland’s Stadion Śląski has undergone a rebrand as part of a naming-rights partnership with mining group Polska Grupa Górnicza.

The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.

US fast-food chain KFC has agreed a deal to sponsor Ekstraklasa Games, the official esports competition of the top tier of Polish club football

Poland’s leading bookmaker STS has renewed as the main shirt sponsor of Polish top-flight Ekstraklasa club Jagiellonia Białystok until June 2021.