North America

Horse Racing
Events

Churchill Downs Racetrack has announced its partners and licensees for the upcoming 149th Kentucky Derby
Ice Hockey
Sponsorship & Marketing

A record number of partners are activating during the National Hockey League's 2023 Stanley Cup Playoffs, with more than 36 sponsors involved
American Football
Sponsorship & Marketing

Disney has sold out of advertising inventory for the first day of the National Football League Draft, which will air on both ESPN and ABC across three days from April 27-29
Motorsport
Sponsorship & Marketing

North American fantasy sports operator PrizePicks has landed its first sponsorship deal with a major US sports competition, signing a multi-year agreement with NASCAR to become its official fantasy sports…
Football
Sponsorship & Marketing

US telecoms group AT&T has extended its sponsorship agreement with the US Soccer Federation
Football
Sponsorship & Marketing

Nashville SC, of Major League Soccer, has announced a four-year renewal of its front-of-shirt sponsorship deal with Renasant Bank
American Football
Sponsorship & Marketing

The National Football League's Baltimore Ravens have announced that M&T Bank is extending its naming-rights sponsorship for the team's stadium by 10 years, which will see the Ravens play their home games…
Ice Hockey
Sponsorship & Marketing

USA Hockey, the national ice hockey governing body for the sport in the United States, has announced that virtual reality technology company Sense Arena has become its official virtual reality training…
Multiple Sports
Governance

Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
Mixed Martial Arts
Sponsorship & Marketing

Martial arts league ONE Championship has hired Horizon Sports & Experiences (HS&E) to manage the league's sponsorship and brand activation efforts in the United States
Power Boating
Sponsorship & Marketing

Powerboat P1 Management (P1) has announced a new multi-year sponsorship agreement with energy drink Monster Energy across multiple marine motorsport events
Athletics
Sponsorship & Marketing

Retailer Dick's Sporting Goods has announced a multi-year partnership with the Boston Athletic Association (BAA) in a deal that makes Dick's the official retail sponsor of BAA events, beginning with the…
Golf
Sponsorship & Marketing

The PGA Tour has signed a four-year sponsorship deal with Bushmills Irish Whiskey. Bushmills has been named as the “Official Whiskey of PGA Tour and PGA Tour Champions”. 
Football
Sponsorship & Marketing

The Canadian Premier League has renewed its sponsorship deal with Volkswagen Canada for five years until 2028
Football
Sponsorship & Marketing

National Women's Soccer League sponsor UKG, which is the league's Challenge Cup title sponsor, has announced the first-ever $1m (€907,000) prize pool for the in-season cup competition in a goal to drive p…
Swimming
Sponsorship & Marketing

USA Swimming has announced that it has expanded its partnership with TYR to make the apparel brand the exclusive outfitter of the US national and junior teams through the end of the 2024 calendar year
American Football
Sponsorship & Marketing

The National Football League's Cleveland Browns and electrical utility company FirstEnergy Corp
Football
Sponsorship & Marketing

Football’s Canadian Premier League has announced a multi-year sponsorship deal with online gambling company Tonybet.