Middle East
Ooredoo extends backing of Qatar FA
Telco Ooredoo has agreed a two-year extension to its partnership with the Qatar Football Association
Coca-Cola lands naming rights to new Dubai arena
Beverage group Coca-Cola has agreed a 10-year contract for the naming rights to the new arena that is soon set to open in Dubai
Saudi Professional League partners with Schneider Electric
French energy management company Schneider Electric has agreed a sponsorship deal with the Saudi Professional League, the top tier of club football in Saudi Arabia
ExxonMobil extends backing of Qatar Open
Multinational oil and gas company ExxonMobil has renewed its title sponsorship of the Qatar Open men’s tennis tournament.
Qatar’s tax hike on alcohol presents World Cup headache for Budweiser
World Cup 2022 hosts Qatar has introduced a 100-per-cent alcohol tax – presenting a new sales challenge for Fifa’s official beer sponsor Budweiser at the tournament.
Macron lands Bahrain football agreement
The Bahrain Football Federation has sealed a long-term partnership with Macron
Hospital group signs as Fifa Club World Cup sponsor
Abu Dhabi-based Burjeel Hospital has signed as a National Supporter of the Fifa Club World Cup, which kicks off today in the United Arab Emirates
Neymar teams up with major PSG sponsor
Brazil and Paris Saint-Germain star Neymar has enhanced his endorsement portfolio by agreeing a partnership with Qatari financial services group QNB
Barcelona signs UAE-focused deal with Rakbank
Spanish LaLiga football club Barcelona has launched a new affinity credit card in the United Arab Emirates through a partnership with UAE-based financial services company Rakbank
Formula E teams up with Saudi Arabian Airlines
The Formula E electric car-racing series has signed a sponsorship deal with Saudi Arabian Airlines (SAUDIA)
Jordan Olympic Committee recruits new kit partner
Spanish sportswear company Joma has entered into a kit partnership with the Jordan Olympic Committee.
The deal will run through to the 2020 summer Olympic Games in Tokyo, Japan
Al Nassr lands Etihad Airways as shirt sponsor
Saudi Professional League football club Al Nassr has agreed a sponsorship deal with Abu Dhabi-based airline Etihad Airways
Unimoni to title sponsor UAE’s Asia Cup
Money transfer, foreign exchange, payment and credit solutions provider Unimoni has signed up as title sponsor of the 2018 edition of national team cricket tournament the Asia Cup
Maccabi signs PenguinPickUp as main sponsor
Israeli Premier League football club Maccabi Tel Aviv has secured a partnership with PenguinPickUp, a network of pick-up locations for online purchases.
Dubai Duty Free extends as top-tier WTA partner
Airport retailer Dubai Duty Free has renewed its global sponsorship of the Women’s Tennis Association.
Qatar Football Association nets trio of sponsorship extensions
The Qatar Football Association has renewed partnerships with oil company Qatar Shell, department store chain Fifty One East and consumer electronics company Sony.
Jordan FA renews Pepsi partnership
The Jordan Football Association has extended its partnership with soft drinks manufacturer Pepsi.
Giro d’Italia signs up logistics partner
Transport and logistics company Fercam has agreed a deal to sponsor the Giro d’Italia cycling race.