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Qatar Football Association nets trio of sponsorship extensions

The Qatar Football Association has renewed partnerships with oil company Qatar Shell, department store chain Fifty One East and consumer electronics company Sony.

Qatar Shell has signed a new five-year deal with the QFA, through which it will retain its position as a lead partner of the body.

Qatar Shell will continue to sponsor the Emir Cup club tournament and Qatar’s national teams as part of the deal. Qatar Shell has been a partner of the QFA for 14 years and the two parties have been running the Koora Time initiative for six seasons. The initiative is designed to improve the health and well-being of young people in Qatar through football.

The lengths of the QFA’s new deals with Fifty One East and Sony Middle East and Africa were not disclosed but both companies will continue to support the Emir Cup, with the latter to serve as the tournament’s official sponsor for the eighth consecutive year.

Fifty One East and Sony MEA will also continue to support the Most Valuable Player award after each Emir Cup match. The final of the 2018 Emir Cup takes place on May 19 at Khalifa International Stadium.