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Barcelona signs UAE-focused deal with Rakbank

Spanish LaLiga football club Barcelona has launched a new affinity credit card in the United Arab Emirates through a partnership with UAE-based financial services company Rakbank.

The launch of the new Mastercard Platinum card will provide UAE residents with a range of benefits through the RAKBarçaRewards system.

Perks for cardholders will include redeemable credits for club merchandise, offers on flights, hotels, shopping and more. Fans will also be given the chance to travel to Camp Nou to watch a match.

Additionally, Rakbank has partnered with UAE-based cafes and sports lounges to offer cardholders the chance to watch Barcelona matches while benefiting from ‘buy one get one free’ offers and up to 50 per cent discounts on dining. Other benefits include complimentary airport pick-up and drop-off services, discounts on holiday packages and special offers on football coaching.

Rakbank chief executive Peter England said: “The five-year strategic partnership that Rakbank signed with FC Barcelona further fuels the bank’s diversification strategy. This will help us develop and tap into new areas within our personal banking segment by giving customers access to their favourite football club through the Rakbank FC Barcelona Platinum Mastercard Credit Card.”