Middle East

Football
Sponsorship & Marketing

Qatari officials have banned beer sales at stadiums two days before the start of the 2022 Fifa World Cup in a stunning move affecting Fifa sponsor Budweiser
Football
Sponsorship & Marketing

The Qatar Football Association (QFA) has signed a new sponsorship deal with multinational beverage corporation PepsiCo
Football
Sponsorship & Marketing

Just days before the men's 2022 Fifa World Cup kicks off in Qatar, organizers are moving Fifa sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
Football

Association with Qatar being toned down or excluded completely in some activations Coca-Cola, Adidas, McDonald’s, Budweiser take stance on worker rights; others remain silent
Golf
Media

LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…
Golf
Sponsorship & Marketing

Saudi Arabian real estate developer Roshn has been named the presenting partner of LIV Golf Invitational Jeddah, which is taking place at Royal Greens Golf & Country Club on October 14-16.
Football
Finance & Law

Saudi Arabia’s Public Investment Fund (PIF) has disclosed it has committed to spending more than $2bn (€2.06bn) on long-term football sponsorship deals this year.
Basketball
Sponsorship & Marketing

League furthers its commercial activity surrounding first games in UAE
Golf
Sponsorship & Marketing

Logistics software company Slync.io has reached an agreement with DP World Tour to terminate its contract as title sponsor of the Dubai Desert Classic
Football
Licensing & Merchandising

The Saudi Professional League (SPL), organising body of the top division of club football in Saudi Arabia, has agreed a title sponsorship deal with real estate developer Roshn, while extending its licensing…
Cricket
Sponsorship & Marketing

Indian sports, lifestyle and entertainment company Rise Worldwide has been signed up to manage the commercial rights of new Dubai-based T20 cricket franchise, Desert Vipers
Multiple Sports
Industry Moves

Franck Guignery, IMG’s vice-president and managing director in the Middle East and North Africa, is to leave the agency, SportBusiness understands.
Football
Sponsorship & Marketing

PepsiCo subsidiary Frito-Lay has become a North American Regional Supporter for the 2022 Fifa World Cup in Qatar
Esports
Events

Saudi Arabia is to stage a two-month gaming festival, which will include esports tournaments with a $15m (€14m) prize pool and performances from international artists, the Saudi Esports Federation has a…
Golf
Sponsorship & Marketing

English golfer Lee Westwood has been dropped by long-time sponsor American multinational courier and logistics company UPS amid his request for a waiver to compete in the Saudi Arabia-backed LIV Golf Invitational…
Motorsport
Sponsorship & Marketing

Formula 1 has renewed and expanded its sponsorship contract with finance and human resources specialist Workday
Golf
Events

The Saudi-backed LIV Golf Investments has announced a partnership with hospitality provider QuintEvents for all ticketing and hospitality efforts starting for its scheduled inaugural eight-event LIV Golf …
Multiple Sports
Industry Moves

Former Qatar Sports Investments senior marketing officer Sunny Singh has established a new sports marketing agency, Collaborate Sports and Entertainment, in the United Arab Emirates