Middle East

Esports
Sponsorship & Marketing

The Sportfive agency has agreed a deal with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of initiatives for the organisation
Basketball
Sponsorship & Marketing

Abu Dhabi-based investment and holding company ADQ has signed a wide-ranging deal with the National Basketball Association (NBA), through which it will serve as the presenting partner of this year’s p…
Football
Sponsorship & Marketing

The Qatar Football Association (QFA) has renewed its sponsorship deal with energy company Qatar Shell and signed a new agreement with Estithmar Holding
Football
Sponsorship & Marketing

Fifa president Gianni Infantino has confirmed that Visit Saudi, Saudi Arabia’s tourism authority, will not be sponsoring this year’s Women’s World Cup in Australia and New Zealand following a backlash from …
Motorsport
Sponsorship & Marketing

The Aston Martin Formula 1 team has signed up Saudi Arabian airline Saudia to its sponsorship portfolio as the team’s 'Official Global Airline Partner'.
Cricket
Media

Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament
Football
Sponsorship & Marketing

The co-hosts of the 2023 Fifa Women’s World Cup in Australia and New Zealand are calling for clarification on reports of a sponsorship agreement with Saudi Arabia’s tourism authority.
Motorsport
Sponsorship & Marketing

Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively
Basketball
Sponsorship & Marketing

The National Basketball Association's Washington Wizards have extended their partnership with Israeli renewable energy company Energix, which houses its United States operations in nearby Arlington, Virginia
Cricket

Cricket’s newest franchise leagues both meet internal expectations with inaugural title sponsor deals DP World keen to support UAE’s ambitions and leverage storytelling opportunity of ILT20 I
Football
Sponsorship & Marketing

Mobile telecommunications company Zain Group has become the first title sponsor of the Arab Gulf Cup, ahead of the start of the postponed 25th edition of the national team football tournament
Cycling
Sponsorship & Marketing

AlUla, a boutique heritage and culture destination in Northwest Saudi Arabia, has stepped up its association with GreenEDGE Cycling by becoming the co-naming rights sponsor of the Australian UCI WorldTour…
Cricket
Sponsorship & Marketing

Dubai-based logistics group DP World has agreed a five-year title sponsorship deal with the UAE's new T20 cricket league, the International League T20
Motorsport
Sponsorship & Marketing

Formula 1 has announced that Gulf Air, the national carrier of Bahrain, will continue as the title sponsor of the Kingdom’s grand prix following the renewal of a deal that has been running since the e…
Tennis
Sponsorship & Marketing

Indian online travel company EaseMyTrip has agreed a deal to sponsor the inaugural edition of the World Tennis League, which will take place at Dubai’s Coca-Cola Arena this month.
Golf
Events

Emirates has strengthened its commitment to the DP World Tour by extending its sponsorship deal with the season-ending DP World Tour Championship, while the men’s golf tour has rekindled its Race to D…
Football
Sponsorship & Marketing

The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026
Football
Finance & Law

Fifa's revenues for the four-year cycle around the 2022 World Cup are expected to be more than $1bn (€977m) greater than projected, as it filled the Qatar 2022 sponsorship portfolio with three late additions.