Middle East

Motorsport

Formula 1 has renewed and expanded its sponsorship contract with finance and human resources specialist Workday
Golf

The Saudi-backed LIV Golf Investments has announced a partnership with hospitality provider QuintEvents for all ticketing and hospitality efforts starting for its scheduled inaugural eight-event LIV Golf …
Multiple Sports

Former Qatar Sports Investments senior marketing officer Sunny Singh has established a new sports marketing agency, Collaborate Sports and Entertainment, in the United Arab Emirates
Football

Sports footwear and apparel brand New Balance has signed as the kit supplier for leading Qatar Stars League football club Al Sadd SC in a three-year deal, from 2022-23 to 2024-25
Motorsport

The Saudi Arabian Grand Prix is set to remain in Jeddah for four more seasons while a new circuit is constructed in Qiddiya, the Saudi Automobile and Motorcycle Federation has said
Football

The IMG agency has signed a long-term commercial agreement with the Arab Gulf Cup Football Federation (AGCFF) covering the next six editions of the national team tournament
Football

Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.
Cricket

Indian sports marketing agency Twenty First Century Media has agreed a deal manage the commercial rights of the revamped Cricketers Benefit Fund Series (CBFS) T20 competition in Sharjah in the United Arab…
Golf

Saudi Arabia’s Public Investment Fund has been named as the title sponsor of next month’s Saudi International, the first event of the 2022-23 Asian Tour.
Football

The Saudi Pro League (SPL), the kingdom’s professional football league, has appointed Rise Group as its exclusive sponsorship agency.
Football

The state-owned QatarEnergy has signed with football’s world governing body Fifa as an official partner for the 2021 Fifa Arab Cup, which kicks off today (Tuesday) in Qatar.
Football

The Qatar Football Association has signed up food delivery company Talabat as a sponsor
Football

Arab world social media platform Baaz and sports news website Winwin have signed as regional supporters for the Middle East and Africa at this year’s Fifa Arab Cup in Qatar.
Cycling

New cycling series the E-Bike Grand Prix (EBK GP) has today (Tuesday) announced Dubai as its first race destination, with Swiss bike manufacturer BMC to serve as its technical partner
Golf

Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.
Basketball

The National Basketball Association's Washington Wizards are expanding their presence in Israel by striking a deal with Israeli-based renewable energy company Energix
Cricket

The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner
Football

Fifa sponsor Qatar Airways has teamed up with the global governing body's hospitality provider Match Hospitality to offer flight seat bookings for the 2022 Fifa World Cup in Qatar