Middle East
F1 expands regional deal with Workday
Formula 1 has renewed and expanded its sponsorship contract with finance and human resources specialist Workday
LIV Golf partners with QuintEvents for ticketing, hospitality efforts
The Saudi-backed LIV Golf Investments has announced a partnership with hospitality provider QuintEvents for all ticketing and hospitality efforts starting for its scheduled inaugural eight-event LIV Golf …
Former QSI marketing officer Singh establishes new agency in the UAE
Former Qatar Sports Investments senior marketing officer Sunny Singh has established a new sports marketing agency, Collaborate Sports and Entertainment, in the United Arab Emirates
New Balance breaks new ground with Al Sadd supplier deal
Sports footwear and apparel brand New Balance has signed as the kit supplier for leading Qatar Stars League football club Al Sadd SC in a three-year deal, from 2022-23 to 2024-25
Saudi Arabian GP likely to remain in Jeddah until 2025
The Saudi Arabian Grand Prix is set to remain in Jeddah for four more seasons while a new circuit is constructed in Qiddiya, the Saudi Automobile and Motorcycle Federation has said
IMG to market Arab Gulf Cup commercial rights to 2031
The IMG agency has signed a long-term commercial agreement with the Arab Gulf Cup Football Federation (AGCFF) covering the next six editions of the national team tournament
Qatar ‘considering’ allowing alcohol in World Cup stadiums
Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.
Twenty First Century Media to market revamped Sharjah T20 tournament
Indian sports marketing agency Twenty First Century Media has agreed a deal manage the commercial rights of the revamped Cricketers Benefit Fund Series (CBFS) T20 competition in Sharjah in the United Arab…
PIF puts name to golf’s Saudi International
Saudi Arabia’s Public Investment Fund has been named as the title sponsor of next month’s Saudi International, the first event of the 2022-23 Asian Tour.
Saudi Pro League appoints Rise Group to fuel sponsorship growth
The Saudi Pro League (SPL), the kingdom’s professional football league, has appointed Rise Group as its exclusive sponsorship agency.
QatarEnergy joins Fifa Arab Cup portfolio as official partner
The state-owned QatarEnergy has signed with football’s world governing body Fifa as an official partner for the 2021 Fifa Arab Cup, which kicks off today (Tuesday) in Qatar.
Qatar FA sign up Talabat as portfolio builds ahead of 2022 World Cup
The Qatar Football Association has signed up food delivery company Talabat as a sponsor
Digital platforms Baaz and Winwin sign as regional supporters of Fifa Arab Cup
Arab world social media platform Baaz and sports news website Winwin have signed as regional supporters for the Middle East and Africa at this year’s Fifa Arab Cup in Qatar.
Dubai signs on as first E-Bike GP host, BMC to sponsor
New cycling series the E-Bike Grand Prix (EBK GP) has today (Tuesday) announced Dubai as its first race destination, with Swiss bike manufacturer BMC to serve as its technical partner
BDSwiss backs European Tour’s DP World Tour Championship
Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.
Wizards expand Israeli presence with Energix partnership
The National Basketball Association's Washington Wizards are expanding their presence in Israel by striking a deal with Israeli-based renewable energy company Energix
Rario wins NFT role at Abu Dhabi T10 cricket tournament
The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner
Qatar Airways, Match Hospitality launch platform for 2022 World Cup
Fifa sponsor Qatar Airways has teamed up with the global governing body's hospitality provider Match Hospitality to offer flight seat bookings for the 2022 Fifa World Cup in Qatar