MENA
Dubai Duty Free tees off extension with Desert Classic
Airport retailer Dubai Duty Free has signed a deal with the Golf in Dubai organisation to extend its status as a patron of the Dubai Desert Classic European Tour event for another three years.
Qatar 2015 secures cross-handball promotion at EHF Euro 2014
Qatar’s local organising committee for the 2015 Men’s Handball World Championship has sealed a sponsorship agreement to promote its event at the sport’s Men’s EHF Euro 2014 competition.
ADIB extends Arabian Gulf League partnership
UAE banking group Abu Dhabi Islamic Bank has signed a three-year extension of its sponsorship of the Arabian Gulf League football competition.
ExxonMobil returns to Qatar Open
The Qatari subsidiary of US multinational oil and gas corporation ExxonMobil has renewed its title sponsorship of the Qatar Open for the ATP World Tour tennis event’s 2014 edition.
Oman FA nets four-year Mazda deal
The Oman Football Association has signed a four-year commercial partnership with Japanese automotive manufacturer Mazda.
First Gulf Bank scores shirt sponsorship with Al Ain
Abu Dhabi-based banking group First Gulf Bank has secured a three-year shirt sponsorship deal with Arabian Gulf League football team Al Ain
Dubal holes Dubai Desert Classic renewal
Industrial company Dubai Aluminium (Dubal) has extended its sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments for the next three years.
Qatar FA signs Aamal deal
The Qatar Football Association has agreed a one-year deal with Aamal to sponsor the men's national team and various QFA competitions during the 2013-14 season.
Fifa targeting five key sectors for regional deals
Fifa marketing director Thierry Weil expects brands from five sectors to take up the majority of the federation’s new Regional Supporter sponsorships: insurance, telecommunications, railways/ground transportation, logistics and real estate.
Qatar FA extends ties with Shell
The Qatar Football Association has signed a four-year partnership with the national subsidiary of Anglo-Dutch multinational oil and gas company Shell.
Real Madrid extends connection with Saudi Telecom
Spanish Liga football club Real Madrid has signed a five-year extension to its sponsorship deal, from 2013-14 to 2017-18, with Saudi Telecom.
San Pellegrino refreshes DP World Tour Championship’s commercial roster
Italian beverage company San Pellegrino has agreed a deal to become an official supplier for the 2013 DP World Tour Championship, the season finale of golf’s European Tour.
PSG unveils Qatar Tourism Authority tie-up
French Ligue 1 football club Paris Saint-Germain has officially unveiled its lucrative sponsorship deal with Qatar Tourism Authority and has denied that the controversial agreement infringes upon Financial Fair Play regulations.
Nike replaces Adidas at Al Ain
UAE Pro League football club Al Ain has announced a long-term kit deal with US sportswear giant Nike.
Barcelona seals Saudi bank deal
Saudi Arabian bank Samba Financial Group has signed up as a commercial partner of Spanish Liga football club Barcelona.
Etisalat teams up with Fifa Under-17 World Cup
UAE-based telecommunications operator Etisalat has reached an agreement with Fifa to become an official national supporter of the 2013 Under-17 World Cup.
Qatargas seals Q League naming rights deal
Liquefied natural gas company Qatargas has reached a deal with the Qatar Football Association to become the naming rights sponsor of the Q League, the second tier of Qatari club football, for the next three years.
Cage Warriors MMA series partners with Royal Jordanian Airlines
Royal Jordanian Airlines has agreed to partner the Cage Warriors Fighting Championship mixed martial arts promotion ahead of its visit to Jordan later this month.