Qatar’s local organising committee for the 2015 Men’s Handball World Championship has sealed a sponsorship agreement to promote its event at the sport’s Men’s EHF Euro 2014 competition.
Under the deal, brokered by the European Handball Federation (EHF)’s media and marketing partner Infront Sports & Media and facilitated by EHF Marketing, the federation's marketing arm, Euro 2014 will serve as a promotional vehicle for the 2015 World Championship when it takes place in Denmark from January 12-26.
As an official sponsor of the Men’s Euro 2014, the 24th Men’s Handball World Championship will receive comprehensive advertising exposure in camera view across LED boards, static boards and floor signage, complemented by a presence on the competition’s official website.
Additionally, Qatar 2015 will receive extensive promotion and presentation opportunities at the Euro 2014 venues in order to engage fans and increase publicity around its own tournament, which runs from January 17 to February 1 next year.
The Men’s Euro 2014 deal marks Qatar’s latest investment into handball after pay-television broadcaster Al Jazeera last month agreed to become the International Handball Federation’s global media rights partner for the 2015 and 2017 Men’s and Women’s World Championships, dislodging the Ufa Sports agency.