Italy

The Italian basketball league, Lega Basket, has agreed a deal for Fastweb to become its official technology partner for the next three years.

The value of the title sponsorship of Serie B, the second tier football league in Italy, rebounded in its latest deal with betting company Eurobet, following a drop of more than 50 per cent in the last year of the previous agreement.

Serie A, Italy’s top football league, is understood to earn about €26m ($35.3m) per year from central sponsorship revenue, more than eight times the amount earned by the Italian second tier, Serie B.

German sportswear giant Adidas has reached a three-year sponsorship agreement with the Milan Marathon.

Italian Serie A football club AC Milan has signed a commercial partnership with grooming brand Braun.

Formula One team Red Bull Racing has renewed its sponsorship agreement with supermarket chain Simply for this weekend’s Italian Grand Prix.

Italian Lega Serie A football club Catania has agreed a deal for food company Fiorucci to become its new main sponsor.

Multinational oil and gas company Shell has extended its technical partnership with the Ducati motorcycle racing team for a further three years.

The Italian subsidiary of Swiss chocolatier Lindt, Lindt Italia, has taken on the title sponsorship of the 2013 Italian Open golf tournament.

Italian Serie A football club Inter Milan has announced a 10-year extension to its kit partnership with Nike.

Italian Serie A football club Bologna has agreed an exclusive deal for 32Red to become its official casino partner for the 2013-14 and 2014-15 seasons.

French insurance company Groupama Insurance has added Serie A team Udinese to its Italian football sponsorship portfolio.

Italian basketball team Angelico Biella Basketball has confirmed cheese manufacturer Botalla Cheese as an official sponsor for the 2013-14 season.

Telecommunications company New Generation Mobile has agreed a deal to become a top sponsor of the Italian Serie B second-tier football competition for the 2013-14 season.

Food company the Beretta Group has agreed a deal to renew its principal sponsorship of Italian Serie A football club Torino.

Leading MotoGP team Yamaha Factory Racing has reached a sponsorship deal with motorcycle parts and accessories manufacturer Racing Boy.