Italy

Pasta producer Pastificio Garofalo and coffee brand Kimbo have upgraded their partnerships with Napoli, with the new deals naming both companies as shirt sponsors of the Italian Serie A football club from next season.

Formula One motor-racing world championship team Ferrari has signed a sponsorship agreement with Luxottica Group, the parent company of the Ray-Ban sunglasses brand.

Vehicle appliance provider Magnadyne Automotive Electronics has entered into a partnership with Italian Serie A football club Udinese.

Italian Serie A football club Napoli has renewed its long-running shirt sponsorship deal with water brand Acqua Lete.

Video game developer EA Sports has entered into a partnership with Italian Serie A football club Juventus.

Italian sportswear manufacturer Macron has entered a partnership with Cagliari after the football club secured promotion back to the country’s Serie A top tier.

Italian electrical devices and appliances provider Comet Group has entered into a partnership with Bologna, which competes in the country’s top-tier Serie A club football competition.

Italian Serie A club Juventus’s renewal of its deal with Samsung this month is part of a sweep of deals set to push the club’s sponsorship revenues to over €70m ($61.4m) in the 2015-16 season, the highest of any Italian club and more than a 30-per-cent increase on the 2014-15 season.

Binary options broker 24Option has renewed its partnership with Italian Serie A football club Juventus.

Italian Lega Serie A basketball club Pistoia Basket has signed up footwear company Flexx as its new title sponsor.

Skincare brand Nivea Men has extended and expanded its partnership with Italian Serie A football club AC Milan.

Korean electronics giant Samsung has signed a three-year extension to its partnership with Italian Serie A football club Juventus.

Oil and gas company Eni has entered into a three-year partnership with the Italian Football Federation (FIGC).

Italian natural gas and electricity retailer Illumia has extended its sponsorship deal with Bologna, which plays in the country’s Serie A top-tier club football competition.

French motor oils and lubricants producer Motul, which title sponsors the Superbike World Championship (WorldSBK), has agreed a deal to become the main event sponsor of this weekend’s Italian leg of the motorcycling series.

The advertising deal struck last month by Chinese consumer electronics company Changhong with 12 clubs from Italy’s top two football divisions – seven from Serie A and five from Serie B – could be the b…