Juventus brews Carlsberg extension

Danish brewing company Carlsberg has renewed its partnership with Italian Serie A football club Juventus.

The two-year extension will cover the 2016-17 and 2017-18 seasons. Carlsberg will retain its title as the club’s ‘official beer for Italy’.

Carlsberg will continue to be sold inside Juventus Stadium on match days as part of the renewal.

Carlsberg is one of 16 third-tier partners for the reigning Serie A champion.