Italy
Toyota signs major deals with Giro d’Italia, Pan American Games
Japanese car brand Toyota has signed major deals with the Pan American Games and Giro d’Italia, Italy’s biggest cycle event.
Geox broadens Formula E involvement with Rome race deal
Italian shoe and clothing manufacturer Geox has agreed a title sponsorship deal for the country’s round of the Formula E electric racing series.
Eni extends with Italian Football Federation to Qatar 2022
Italian energy company Eni has extended its top-tier partner deal with the Italian Football Federation (FIGC) for four years until the end of 2022
Yabo Sport scores regional sponsor deal with Serie A
Betting company Yabo Sport has been unveiled as an International Presenting Sponsor in Asia for Serie A, the top tier of Italian club football
Italian national team to wear Emporio Armani
Italy’s national football federation has signed a new partnership with luxury Italian brand Emporio Armani.
AC Milan signs car rental deal with Avis
Italian Serie A club AC Milan has signed a new Official Partner deal with US car rental firm Avis
DentalPro sets first with Inter Milan deal
Inter Milan has signed a partnership with DentalPro, the largest private dental group in Italy, with the Serie A football club stating the “unique” deal will seek to promote the importance of healthy tee…
Mission Winnow to brand Scuderia Ferrari after Australian GP
US tobacco giant Philip Morris International has confirmed that ‘Mission Winnow’ will continue as title partner of the Ferrari F1 team for 2019, despite being removed for this weekend’s season-opening Austr…
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa Romeo is understood to have paid an extra $5m (€4.4m) per year to upgrade from title sponsor of the Sauber Formula One Team to full team rights.
AC Milan, Puma, PG Esports team up for Power Up Cup
Serie A club AC Milan has teamed up with Italy's PG Esports and kit sponsor Puma to launch a new Pro Evolution Soccer tournament at the San Siro
Pirelli to name Thai and Italian WorldSBK rounds
Italian tyre brand Pirelli has acquired the title rights to the Thai and Italian rounds of the 2019 World Superbike championship
MyWorld eyes international exposure with Toro Rosso
Formula One motor-racing team Toro Rosso has entered into a partnership with the myWorld group of companies
Milan clubs set aside rivalry for Beretta deal
AC Milan and Inter Milan have agreed partnerships with Italian meat products manufacturer Gruppo Beretta
Inter Milan goes green with new Moovit partnership
Serie A club Internazionale Milano has signed a new partnership with local transit app Moovit
Sauber F1 team rebrands as Alfa Romeo Racing
Swiss Formula One team Sauber has rebranded as Alfa Romeo Racing through an extended agreement with the Italian automotive marque
Philip Morris makes branding comeback with Scuderia Ferrari Mission Winnow
Tobacco giant Philip Morris International is paying $180m (€158m) per season to sponsor the Scuderia Ferrari Formula One team, according to sources close to the deal.
AS Roma renews Official Supplier deal with Sixtus
Italian Serie A club AS Roma has renewed its partnership with Italian healthcare and fitness brand Sixtus
Panerai supports Luna Rossa’s America’s Cup team
Italian watch manufacturer Panerai has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.