Betting company Yabo Sport has been unveiled as an International Presenting Sponsor in Asia for Serie A, the top tier of Italian club football.
The deal, the length of which was not disclosed, will provide Yabo Sport with exposure through match graphics, idents and virtual goalmat advertising in all live Serie A matches broadcast in Asia.
The partnership has been brokered by London-headquartered Interregional Sports Group, which is in its fourth year of providing a tailored sponsorship approach for Serie A.
The deal expands Yabo Sport’s presence in the football sponsorship market, with the company having last year partnered with German Bundesliga club Hertha Berlin and French Ligue 1 outfit AS Monaco.