Italy
Parimatch acquires digital overlay branding rights in Juventus deal
Cyprus-based betting company Parimatch has signed a new sponsorship with Serie A club Juventus
AC Milan continues to add new sponsors with Harmont & Blaine deal
Italian Serie A football club AC Milan has signed up apparel company Harmont & Blaine as the latest addition to its sponsorship portfolio
Covid-19 sees losses deepen for Juventus, Raffles named regional sponsor
Juventus has seen its losses rise by €31.5m ($37.3m) to €71.4m for the year ending June 30, 2020, with the Italian Serie A football club laying bare the effects of Covid-19 on its financial affairs.
UCI signs up Hera Group as main sponsor of Road World Championships
The International Cycling Union (UCI) has signed up multi-utility company Hera Group as the main sponsor of the recently-relocated 2020 Road World Championships
Nitto extends ATP Finals deal as financial risk switches to Turin promoters in 2021
Japanese medical products company Nitto Denko Corporation has extended its title sponsorship of the season-ending ATP Finals for five more years until 2025
AC Milan extends with Banco BPM, Udinese continues sustainability push with Bluenergy
Italian Serie A club AC Milan has extended its sponsorship contract with Italian bank Banco BPM
Lavazza signs wide-ranging deal with Italian champions Juventus
Italian Serie A champions Juventus have named Italian coffee brand Lavazza as the official coffee of the Turin-based club in a wide-ranging agreement
Inter Milan extends long-term association with Volvo
Italian football's Inter Milan has extended its contract with automotive brand Volvo. The supply agreement dates back to 2007 and will now extend through the 2020-21 season
Infront signs six-year deal with Italian ice sports federation
The Infront agency has struck an exclusive six-year agreement with the Italian Ice Sports Federation (FISG) covering marketing, sponsorship and digital rights
Round-Up: Fans at Roland Garros, three bidders for Serie A, PP Sports sees market correction, and more
The French Open tennis championship at Roland Garros later this month will allow entry to up to 11,500 fans per day - Reuters/CNA
Nilox e-mobility brand renews with Juventus for another year
Electric mobility brand Nilox has renewed its sponsorship with Italian Serie A club Juventus for the 2020-21 season
Round-Up: Wada threat to US athletes, Kooyong Classic cancelled, Williams family leaves F1, and more
America's top athletes could be banned from the Olympics and other major international sporting events if the US follows through on its threat to withdraw funding from the World Anti-Doping Agency - Reuters
Konami adds AS Roma to roster of elite European clubs
Football video game maker Konami Digital Entertainment has signed a long-term, exclusive sponsorship with top-flight Italian football club AS Roma
Puma takes over Sassuolo kit rights after five years with Kappa
Italian Serie A club US Sassuolo has signed a long-term technical sponsorship with the German sports brand Puma.
Puma replaces Italian rival Kappa as the club’s kit suppler.
Radici Group extends with Atalanta as club juggles shirt branding positions
Chemical and plastics multinational Radici Group – the outgoing main shirt sponsor of Serie A oufit Atalanta – will take up a new position on the club’s shirt for domestic competitions in the upcoming seaso…
Plus500 pays club-record fee for Atalanta’s main shirt rights
Trading platform Plus500 has signed as the new main sponsor of Italian Serie A outfit Atalanta, paying a club-record fee for the front-of-shirt rights
AC Milan signs Banco BPM as first independent women’s team front-of-shirt sponsor
AC Milan has signed up Italian bank Banco BPM as the front-of-shirt sponsor of its women's team
Macron inks six-year kit supplier deal with Sampdoria
Italian Serie A club Sampdoria has signed a six-year kit supplier agreement with Italian sports brand Macron until 2026.