Nilox e-mobility brand renews with Juventus for another year

Paulo Dybala of Juventus competes against Olympique Lyonnais during the Uefa Champions League. (Photo by Daniele Badolato - Juventus FC/Juventus FC via Getty Images)

Electric mobility brand Nilox has renewed its sponsorship with Italian Serie A club Juventus for the 2020-21 season.

The  sponsorship began last season and saw Nilox launch three models of scooters and seven new e-bikes in that year.

Under the renewal, Nilox will benefit from various visibility assets at the Allianz Stadium, on the website, and on the club’s official social media channels to promote Nilox’s entire range of electric vehicles.

In addition, new activations are planned, including the creation of cross-media content to promote the Nilox products that have been made available to the playing squad.

Giovanni Testa, general manager of the Esprinet Group and head of the Nilox brand, said: “We renew our partnership with Juventus, after the satisfactory results obtained last season. Thanks to the club’s ability to interact with its very large fan base and visibility at the stadium, we have been able to increase our brand awareness and increase sales of our products. We are ready to reach new important goals together.”

Giorgio Ricci, co-chief revenue officer at Juventus, said the association with Nilox will allow the club to communicate with its fanbase on ideas linked to eco-sustainability.

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