Indian Subcontinent

The Board of Control for Cricket in India has awarded the title sponsorship rights for all international series and domestic tournaments to be played in India during the 2013-14 season to media groups Star India and ESPN Software India.

Telecommunications operator Airtel has reached an agreement to become the title sponsor of the I-League, India’s top football competition.

The marketing committee of the Board of Control for Cricket in India has called a meeting for today after telecommunications operator Airtel opted against renewing its title sponsorship agreement for domestic series.

India has lost its leading golf tournament after the Avantha Group withdrew its title sponsorship of the country’s sole European Tour event citing the effects of the Indian economic climate.

Apollo Tyres has struck a partnership deal with English Premier League club Manchester United.

The Hockey India governing body has appointed Shiv Naresh as its apparel partner for its national teams, along with the Hockey India League club competition.

Telecommunications firm Vodafone India has been announced as the title sponsor of the new Indian Badminton League competition.

Nike has signed an agreement with the All India Football Federation to remain as the official apparel sponsor of its national team until 2017.

The Sri Lanka Tea Board has agreed a three-year deal with Sri Lanka Cricket (SLC) to become the primary sponsor of the national team in away matches.

Dialog Axiata has sealed a three-year deal with Sri Lanka Cricket, representing the country’s biggest sponsorship deal, according to the Daily Financial Times newspaper.

ESPN Star Sports signs multi-year agreement with Bharti Airtel, Airtel Digital TVto distribute its six primary channel in India. 

Sony Six has acquired the exclusive broadcast rights to Uefa Euro 2016 across the Indian subcontinent.

Business conglomerate Sahara has announced that it will not renew its main sponsorship of the India national cricket team at the end of this year after launching a stinging attack on the Board of Control for Cricket in India.

The Indian government is planning to pass legislation that will enforce a heavy penalty for match-fixing, following the Indian Premier League (IPL)’s recent spot-fixing cricket scandal.

Automotive company Mahindra Two Wheelers has agreed a sponsorship deal with the Rajasthan Royals IPL cricket team for the remainder of the 2013 campaign.