Indian Subcontinent

Indian tyre manufacturer CEAT has agreed a three-year sponsorship deal with Twenty20 cricket competition the Indian Premier League.

Formula One motor racing team Force India has secured a multi-year partnership with headphones manufacturer Skullcandy.

Tata Motors Prima, the heavy duty truck division of Indian automotive company Tata Motors, has secured a title sponsorship deal with Indian Premier League Twenty20 cricket team Kings XI Punjab.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

Men’s personal care brand Black Knight has reached a sponsorship agreement with the Sri Lanka national cricket team.

English Premier League football club Chelsea has entered into a new partnership with Indian new generation bank IndusInd Bank.

Formula One motor racing team Force India has confirmed a multi-year sponsorship deal with Latin American insurance group Inter.

The Force India Formula One motor racing team has agreed a new sponsorship deal with Japanese IT services and products firm NEC for 2015, while extending its partnership with vodka brand Smirnoff for a second season.

Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.

The Kings XI Punjab Indian Premier League Twenty20 cricket franchise has unveiled telecommunications company HTC as its principal sponsor for the 2015 season.

The Chennai Open ATP World Tour men’s tennis event has announced Swiss watch manufacturer Rado and the nutrient water and automotive arms of Indian conglomerate Tata as official sponsors.

Motorcycle manufacturer Hero MotoCorp has struck a deal with the All India Football Federation, the sport’s national governing body.

Crude oil producer Cairn India has signed up as a sponsor of the 2014 Champions Trophy men’s hockey tournament.

Global courier company FedEx has reached a sponsorship agreement with the International Premier Tennis League, which commenced today (Friday) in the Philippines.

Qatar Airways has signed up as a presenting sponsor of the inaugural International Premier Tennis League (IPTL), which will begin tomorrow (Friday)

Formula One motor racing team Force India has signed an extension to its sponsorship agreement with Mexican telecommunications company America Movil for the 2015 season.