Indian Subcontinent
Indian Olympic Association signs multiple deals ahead of Commonwealth Games
The Indian Olympic Association has renewed its association with financial services conglomerate Edelweiss Group and has signed new partnerships with fabric manufacturer Raymond and sportswear brand Shiv Naresh.
Force India signs new Mexican partner
Formula One motor-racing team Force India has entered into a partnership with Mexican oil and gas company Pemex.
Force India secures new sponsor
Industrial engineering company Duo has agreed a sponsorship deal with Formula One motor-racing team Force India.
Lahore Qalandars sign title sponsor ahead of new PSL campaign
Pakistan Super League Twenty20 cricket franchise the Lahore Qalandars has unveiled technology company DWP Group as its new title sponsor.
Royal Challengers Bangalore snap up new kit sponsor
Cement manufacturer Dura has agreed a shirt sponsorship deal with Indian Premier League Twenty20 cricket team Royal Challengers Bangalore.
Force India lands new partner
German lubricants manufacturer Ravenol has entered into a partnership with Formula One motor-racing team Force India.
Hockey India signs landmark partnership with Odisha
The Hockey India national governing body has today (Thursday) signed a major sponsorship deal with the state government of Odisha.
Super Kings sign main sponsor for IPL return
The Muthoot Group conglomerate has agreed a deal to become the principal partner of Indian Premier League Twenty20 cricket franchise the Chennai Super Kings.
Hero adds Nidahas Trophy to cricket portfolio
Indian motorcycle manufacturer Hero MotoCorp has been unveiled as the title sponsor of the Nidahas Trophy, a new Twenty20 cricket tournament that will be contested by the national teams of Sri Lanka, India and Bangladesh.
Kings XI Punjab secures new main sponsor
Indian Premier League Twenty20 cricket franchise Kings XI Punjab has named water purification company Kent RO as its new main sponsor.
Uber backs Pakistan Super League
Transportation network Uber has agreed a deal to sponsor this year’s edition of the Pakistan Super League Twenty20 cricket tournament.
Oppo adds Pakistan Super League to cricket portfolio
Chinese smartphone manufacturer Oppo has agreed a deal to sponsor the 2018 edition of the Pakistan Super League Twenty20 cricket competition.
Hero on board for Indian Open
Motorcycle manufacturer Hero has renewed a title-sponsorship agreement for the Indian Open golf tournament.
Chennai Super Kings sign kit sponsor for IPL return
Building materials company HIL has agreed a sponsorship deal with Indian Premier League franchise the Chennai Super Kings, which is making a comeback in the Twenty20 cricket competition following a two-year absence.
IPL’s Super Kings add new partner
Indian Premier League Twenty20 cricket team the Chennai Super Kings has named Indian telco ACT Fibernet as its official connectivity and internet partner.
Apollo Tyres adds Indian Super League to football portfolio
Indian tyre manufacturer Apollo Tyres has agreed a deal to sponsor the Indian Super League club football competition.
Tata lends its support to India’s ATP tournament
Indian conglomerate Tata has been named as the title sponsor of the Maharashtra Open ATP World Tour men’s tennis event.
Apollo adds to football portfolio with first I-League deal
Indian I-League football club Minerva Punjab FC has agreed a title sponsorship deal with Indian tyre manufacturer Apollo Tyres.