Force India lands new partner

German lubricants manufacturer Ravenol has entered into a partnership with Formula One motor-racing team Force India.

The length of the deal was not disclosed but it will at least cover the 2018 F1 season, which gets underway next month in Melbourne, Australia.

As part of the agreement, Ravenol’s branding will appear on the bargeboard of Force India’s VJM11 car, and on the race suits of drivers Sergio Perez and Esteban Ocon.

The company’s products will also be supplied directly to the Force India development centre in Silverstone, UK.

Vijay Mallya, team principal and managing director for Force India, said: “Formula One represents a fantastic opportunity for Ravenol to reach a huge global audience and increase awareness of its high-quality products. We look forward to a successful partnership as we work with Ravenol to achieve their marketing objectives.”