Indian Subcontinent

Athletics

The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19
Cricket
Soft Drinks

Leveraging its rights as the title sponsor of IPL franchise Royal Challengers Bangalore, Royal Challenge’s 2019 IPL campaign challenged gender stereotypes in cricket.
Cricket

The Board of Control for Cricket in India (BCCI) could issue an invitation to tender for kit sponsorship rights before its deal with Nike ends in September, it has been claimed
Basketball

In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News
Australian Rules Football

Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…
Cricket

The Indian Premier League’s governing board has announced it will meet this week to review the IPL’s sponsorship deals with Chinese companies following a border skirmish between India and China.
Cricket

The Board of Control for Cricket In India (BCCI) has moved to reiterate its commitment to its association with Chinese mobile phone brand Vivo, amid rising political tension between India and China
Cricket

Sri Lanka Cricket has again been forced into extending its global media-rights invitation to tender process, amid reports of concerns from bidders over the status of its scheduled series against India
Cricket
Soft Drinks

Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.
Cricket

The Indian cricket team's upcoming tours of Sri Lanka, in June, and Zimbabwe, in August, have been called off due to the Covid-19 threat - ESPNCricinfo
Football
Motorcycle Manufacturing

During the 2019 ISL, associate sponsor Maruti Suzuki worked with Dentsu to create a tech-led campaign that gave the most passionate soccer fans a ‘virtual front-row seat’ of the season finale.
Cricket

Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Baseball

Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors
Esports

Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
Cricket

Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Baseball

There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports
Multi-sport

The president of the German football federation and the chairman of Bayern Munich are proposing a salary cap for professional football in Europe
Ice Hockey
Sporting Goods

October 2019 saw Under Armour release a brand-building film showcasing the struggles and triumphs of the Indian Women’s National Ice Hockey Team.