India

Athletics
Sponsorship & Marketing

The Athletics Federation of India (AFI) has announced a “long-term” sponsorship agreement with Mumbai-based conglomerate Reliance Industries ahead of the Oregon 2022 World Athletics Championships.
Multi-sport
Sponsorship & Marketing

Adani Sportsline, the sports division of Indian conglomerate Adani Group, has struck a sponsorship deal with the Indian Olympic Association (IOA) ahead of the Birmingham 2022 Commonwealth Games
Cricket
Sponsorship & Marketing

The consulting agency behind the extension of the Indian cricket team’s front-of-jersey sponsorship by education technology provider Byju’s has confirmed details of the deal.
Chess
Media

Indian technology company Tech Mahindra said it will provide a "next generation digital fan experience" under a partnership with the international and Indian chess federations around the upcoming chess…
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has unveiled sponsorship agreements with three more companies ahead of the start of the Women’s T20 Challenge tournament in Pune later today (Monday).
Basketball
Fan Engagement

The National Basketball Assocation (NBA) has announced it will resume its Indian talent scouting programme, NBA Jump, for the first time since the beginning of the Covid-19 pandemic in 2020
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights for this year's Women’s T20 Challenge to Indian fantasy sports platform My11Circle.
Cricket
Sponsorship & Marketing

Indian Premier League franchise Rajasthan Royals has announced an initiative with French energy management company Schneider Electric that will see the franchise attempt to neutralise its carbon dioxide…
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has invited quotes from companies wishing to buy the title sponsorship rights for the Women’s T20 Challenge 2022.
Cricket

Activating its 2021 sponsorship, IPL payments partner CRED rolled out a set of comic commercials featuring actor Jim Sarbh and a team of cricketer/entertainer endorsers.
Cricket
Sponsorship & Marketing

Yorkshire County Cricket Club has finalised a wide-ranging sponsorship deal, including "significant" stadium sponsorship rights and shirt sponsorship, with Indian streaming platform Clean Slate Filmz
Esports
Events

LaLiga is to stage an esports tournament in India next month, the Spanish football league has announced. The eLaLiga Trophy will be held virtually across India from April 9 to 26
Cricket
Events

The Board of Control for Cricket in India has unveiled two more tournament sponsorship agreements ahead of the opening match from the latest edition of the Indian Premier League in Mumbai tomorrow (Saturday)
Cricket
Sponsorship & Marketing

Indian Premier League franchises have added more sponsors ahead of the latest edition of the tournament
Cricket
Sponsorship & Marketing

Indian e-commerce platform Meesho has announced sponsorship agreements with four Indian Premier League franchises ahead of the start of the latest edition of the T20 cricket tournament at the end of this…
Cricket
Sponsorship & Marketing

Indian Premier League franchises have announced a raft of new sponsorship agreements ahead of start of the latest edition of the T20 cricket tournament later this month
Cricket
Sponsorship & Marketing

Indian Premier League franchise Gujarat Titans has announced sponsorship agreements with Mumbai-based investment firm Capri Global and at-home dental brand Toothsi ahead of its debut season
Cricket
Sponsorship & Marketing

Indian Premier League franchise Mumbai Indians has renewed its sponsorship agreement with New Delhi-based consumer goods firm Usha International for a ninth consecutive season