India
ICC teams up with fantasy sports platform
Tata Steel signs on for Hockey World Cup
Adidas to back Real Kashmir’s historic I-League entrance
Tata Motors steps up backing of Pro Kabaddi League
Suzuki renews main shirt deal with ISL’s Pune City
Apollo ‘freestylers’ activate Indian Super League deal
Indian Olympic Association snaps up new partner
Quess links up with East Bengal
Business services provider Quess Corp has assumed title sponsorship rights for football’s historic East Bengal Club as part of an investment deal struck with the owners of the Kolkata-based outfit.
Sponsors sign up for Ireland-India T20 series
Online pharmacy Netmeds and cement manufacturer Dalmia have been unveiled as sponsors of the Indian cricket team’s upcoming Twenty20 tour of Ireland.
Ultimate Table Tennis signs presenting sponsor
Indian Oil Corporation has signed up as the presenting sponsor of Ultimate Table Tennis, a franchise-based league in India.
Yonex steps up backing of Badminton Association of India
The Badminton Association of India has signed a lucrative extension to its partnership with Japanese sports equipment manufacturer Yonex.
Nokia returns for second innings with Kolkata Knight Riders
Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.
Domino’s enters IPL with Royal Challengers Bangalore
Restaurant chain and pizza delivery company Domino’s has entered into a partnership with Indian Premier League Twenty20 cricket team Royal Challengers Bangalore.
Delhi Daredevils sign up kit sponsors
Indian Premier League Twenty20 cricket team the Delhi Daredevils has agreed sponsorship deals with consumer electronics company Acer and parcel service provider DTDC.
Sunrisers Hyderabad renews with main sponsor
Radio network 93.5 Red FM has renewed its sponsorship of Indian Premier League Twenty20 cricket team Sunrisers Hyderabad.
Samsung signs on as Mumbai Indians’ main sponsor
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has agreed a deal for Korean consumer electronics company Samsung to become its new principal sponsor.
Royal Challengers Bangalore sign OTT platform as new main sponsor
Royal Challengers Bangalore has signed OTT entertainment platform Eros Now as its title sponsor for the 2018 season of the Indian Premier League (IPL) Twenty20 cricket competition.
RCB engages with female audience, Sunrisers Hyderabad extend with sponsor
Indian Premier League Twenty20 cricket outfit Royal Challengers Bangalore has agreed sponsorship deals with fashion brands Wrogn and Imara, while rival team Sunrisers Hyderabad has renewed its partnership with Kansai Nerolac Paints.