HomeNewsNewsMedicalCricketIndia

Sponsors sign up for Ireland-India T20 series

Online pharmacy Netmeds and cement manufacturer Dalmia have been unveiled as sponsors of the Indian cricket team’s upcoming Twenty20 International (T20I) tour of Ireland.

Through the agreements, the two-match tour will officially be known as the Netmeds Cup Ireland vs India T20I Series 2018 Powered by Dalmia Cement.

The deals were brokered by India-based sports management company ITW Consulting and the Cricket Ireland governing body.

The tour will feature matches at Malahide Cricket Club Ground near Dublin on June 27 and June 29.

Netmeds’ sponsorship of the series comes after the company recently signed up Indian cricket star MS Dhoni (pictured) as a brand ambassador.

Cricket Ireland’s commercial director Dennis Cousins said: “Cricket Ireland anticipates that the T20I series against India will be the biggest worldwide TV audience of any sporting event ever staged in Ireland. We are delighted that Netmeds and Dalmia Cement are now going to be associated with this prestigious series.

“With the potential TV reach of the series and sell-out crowds anticipated on each day, Irish cricket has become a significant platform for showcasing brands through activating in stadium, event association and through broadcast sponsorship.”

ITW Consulting co-founder Bhairav Shanth said it received an “overwhelming response” for the series’ title sponsorship rights, with Netmeds eventually winning out.

Most recent

Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.

MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.  

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global