Royal Challengers Bangalore has signed OTT entertainment platform Eros Now as its title sponsor for the 2018 season of the Indian Premier League (IPL) Twenty20 cricket competition.
Eros Now, which is owned by movie production and distribution company Eros International, will have front-of-shirt branding with RCB, which is led by India captain Virat Kohli.
The service’s subscribers will also be able to access match tickets, exclusive merchandise and gameday experiences such as joining the captains at the coin toss. Eros Now will also produce social media and video content revolving around RCB’s IPL campaign.
“The innovation with Royal Challengers Bangalore is a perfect mélange of sports and entertainment and it enables our endeavour to connect with the youth,” Rishika Lulla Singh, chief executive of Eros Digital, said, according to the Times of India newspaper. “By integrating with RCB and T20, Eros Now is investing in other entertainment vehicles to share our vision and passion of presenting the best in entertainment.”
Amrit Thomas, chairman of Royal Challengers Bangalore, added: “Entertainment and cricket have always been India’s biggest passion points and the synergy that this partnership will create is definitely going to up the excitement quotient among fans and viewers.”
RCB opens its 2018 IPL season with a trip to face the Kolkata Knight Riders on Sunday.