India

Australian Rules Football

Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…
Cricket

The Indian Premier League’s governing board has announced it will meet this week to review the IPL’s sponsorship deals with Chinese companies following a border skirmish between India and China.
Cricket

The Board of Control for Cricket In India (BCCI) has moved to reiterate its commitment to its association with Chinese mobile phone brand Vivo, amid rising political tension between India and China
Cricket
Soft Drinks

Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.
Cricket

The Indian cricket team's upcoming tours of Sri Lanka, in June, and Zimbabwe, in August, have been called off due to the Covid-19 threat - ESPNCricinfo
Football
Motorcycle Manufacturing

During the 2019 ISL, associate sponsor Maruti Suzuki worked with Dentsu to create a tech-led campaign that gave the most passionate soccer fans a ‘virtual front-row seat’ of the season finale.
Cricket

Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Baseball

There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports
Multi-sport

The president of the German football federation and the chairman of Bayern Munich are proposing a salary cap for professional football in Europe
Ice Hockey
Sporting Goods

October 2019 saw Under Armour release a brand-building film showcasing the struggles and triumphs of the Indian Women’s National Ice Hockey Team.
Football
Tyres

Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
Cricket

The Board of Control for Cricket in India and franchises in the Indian Premier League are meeting on Tuesday to explore the possibilities for completing the 2020 season, which is currently suspended until…
Cricket

Sports sponsorship spending in Indian grew by 19 per cent in 2019 to more than Rs9,000 crore ($1.2bn), according to sports marketing agency ESP Properties' annual report on the market
Cricket

Byju’s, an app which provides education services, has become the new principal sponsor of Indian Premier League cricket franchise Kolkata Knight Riders.
Cricket
Automobile Manufacturing

Nissan activated its rights around the 2017 ICC Champions Trophy through a social campaign in India that offered low-latency Twitter highlights of the key match action.
Cricket

The Mumbai Indians have become the first Indian Premier League team to reach Rs100 crore ($14m) in sponsorship revenue, according to local newspaper the Economic Times
Cricket

Indian Premier League T20 cricket team the Mumbai Indians have agreed a sponsorship deal with Marriott Hotels. InsideSport
Football

Indian I-League team East Bengal is looking for sponsors to pay the appearance fee for Manchester United for a friendly that the English Premier League team has agreed to play later this year