Germany

German 1.Bundesliga football club Bayer 04 Leverkusen has signed a two-year extension to its sponsorship deal with insurance group DEVK Versicherungen.

German 1.Bundesliga football club Hertha Berlin has agreed a 10-year extension to its kit partnership with Nike, which will come into effect in 2015 and run until at least 2025.

German 1.Bundesliga football club Schalke 04 has agreed a partnership with online electronic goods retailer Preisboerse24.

Bayer 04 Leverkusen will begin its 2013-14 1.Bundesliga season with the logo of a charitable organisation on its shirt, as the German football club continues to look for a new main sponsor.

IT services company MHP has agreed a three-year deal for the naming rights to German Basketball Bundesliga (BBL) club Neckar Riesen Ludwigsburg.

Printing company Druckerei E. Sauerland has agreed a five-year deal to become a co-sponsor of German Handball-Bundesliga team HSG Wetzlar.

German 1.Bundesliga football club VfL Wolfsburg has agreed a three-year sponsorship deal with brake manufacturer ATE.

The German Handball Federation (DHB) has agreed a one-year sponsorship deal with furniture retailer SB-Mobel Boss.

Imtech will fulfil its commitment as naming rights partner for the home stadium of German Bundesliga football club Hamburg SV following a meeting between the company, the club and its commercial rights partner Sportfive, according to the Bild newspaper.

Gaming group Berlin Lotto has secured a commercial partnership with Hertha Berlin ahead of the German football club’s return to the 1.Bundesliga top division for the 2013-14 season.

German 1.Bundesliga team FSV Mainz has extended its partnership with soft drinks giant Coca-Cola for another three years, from 2013-14 to 2015-16.

German 1.Bundesliga football club Hertha Berlin has extended its partnership with Audi for an additional three years, from 2013-14 to 2015-16.

German golf club VcG has agreed to become an official sponsor of the Solheim Cup women’s golf event, which is scheduled to take place in the country for the first time in 2015.

German car brand Mercedes-Benz aims to use its golf sponsorship assets to drive sales of new models as part of a plan to increase car sales by 60 per cent by 2020.

German infrastructure and services company RheinEnergie has agreed to extend its main sponsorship deal with German top-tier Deutsche Eishockey Liga ice hockey team Cologne Sharks to a 15th consecutive year.

The Krombacher brewery has struck a deal to become the new main sponsor of German ice hockey club Iserlohn Roosters.