Germany

Commercial vehicle manufacturer Man has extended its partnership with German Bundesliga football club Bayern Munich through 2016.

German sausage manufacturer Böklunder has agreed a three-year extension to its premium partnership deal with Bundesliga football team Schalke 04.

The Porsche Motorsport arm of German automotive firm Porsche has marked its return to top-level motor racing by signing new partnerships with machine tool manufacturer DMG Mori and Swiss watch manufacturer Chopard.

Car manufacturer Opel has extended its partnership with German Bundesliga football club Bayer 04 Leverkusen through 2016.

German Bundesliga football club SC Freiburg has extended its sponsorship agreement with car manufacturer Opel.

The German Sailing Bundesliga (DSBL) has signed its first major partner after agreeing a sponsorship deal with automotive manufacturer Audi.

Poultry producer Wiesenhof has extended its sponsorship of German Bundesliga top-flight football club Werder Bremen.

German automotive manufacturer BMW has signed a multi-year extension to its title sponsorship of the Berlin Marathon.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

German Bundesliga football team Eintracht Frankfurt has announced US sportswear firm Nike as its kit manufacturer from the 2014-15 season.

British Athletics, the UK governing body for athletics, and its German counterpart, the Deutscher Leichtathletik-Verband (DLV), have given mixed responses to the question of whether hosting upcoming World and European Championships have helped generate increased sponsorship revenue.

Cable television and broadband provider Unitymedia KabelBW has reached an agreement to become a ‘champion partner’ of German Bundesliga football team Borussia Dortmund.

German football team VfL Wolfsburg has agreed a kit manufacturing deal with Italian sportswear brand Kappa, effective from the 2014-15 Bundesliga season.

US sporting goods company Spalding has agreed a three-year extension to its partnership with the German Basketball Bundesliga, the sport’s top division in the country.

Telecommunications provider QSC has extended its commercial partnership with German Bundesliga top-flight football club Hamburg SV.

Clothing company the Clinton Group has reached a three-year deal to become the exclusive fashion partner of the German Tennis Federation (DTB).