Germany

Automotive company Audi has extended its long-term partnership with German Bundesliga champion Bayern Munich.

The Volkswagen Commercial Vehicles arm of German automotive manufacturer Volkswagen has extended its partnership with Hannover 96, which plays in the country’s Bundesliga top-tier football club competition.

FC Ingolstadt 04 has entered into a partnership with German food production company Luise Händlmaier ahead of its debut season in the country's Bundesliga top-tier football club competition.

Swiss watchmaker Tag Heuer has agreed a three-year commercial partnership with the Bundesliga, the top division of football in Germany.

German Bundesliga football team Hertha Berlin has renewed its sponsorship agreement with power tools and outdoor products manufacturer Ryobi.

German Bundesliga football club FC Augsburg has secured a commercial agreement with automotive giant Audi.

Multinational engineering and electronics firm Bosch has opted to expand its existing agreement with the German Handball Federation (DHB) by striking a new deal for its Bosch Car Service division to become a partner of the national governing body.

US healthcare and pharmaceutical brand Abbott has expanded upon its title sponsorship of the World Marathon Majors by becoming an official sponsor of the 2015 Berlin Marathon.

German Ice Hockey League (DEL) team Düsseldorfer EG has agreed jersey sponsorship deals with Russian consulting company Energy Consulting and banking group PSD Bank Rhein-Ruhr.

Spanish sportswear company Joma has entered into a partnership with German Basketball Bundesliga club Phoenix Hagen.

German Bundesliga champion Bayern Munich has signed a regional sponsorship agreement with Chinese mineral water brand Evergrande Spring.

Danish shoe manufacturer Ecco is looking to golf for additional retail opportunities, Jesper Thuen, global marketing manager at Ecco, told Sports Sponsorship Insider.

State lottery operator Staatliche Toto-Lotto Baden-Wuerttemberg has reached a sponsorship agreement with German Bundesliga football team VfB Stuttgart, while Werder Bremen has agreed a three-year extension to its partnership with barbecue products manufacturer Landmann.

Sports betting company Tipwin has entered into a partnership with German Bundesliga football club Hannover 96.

German Bundesliga football clubs Hamburg and Ingolstadt have secured new partnerships.

German Basketball Bundesliga team S.Oliver Baskets has secured sportswear company K1X as its new kit provider.